A Different Way

to look at Life, Health, Business and Politics

Chiropractic: Truth in Advertising

Posted by Marietta chiropractor on June 5, 2009

When I heard the call to become a chiropractor, it was NOT necessarily to fix backaches and strains. It was because I had seen lives literally saved, or at least changed, after all hope had been lost pursuing traditional approaches to their problem.  One in particular was a little girl who had suffered from seizures her entire life.

That little girl NEVER suffered a backache.  But, she DID suffer.  Her mother had NO INSURANCE.  And if she had to pay the same fee that folks with insurance coverage paid, she simply could not have afforded the care.  But, her chiropractor had a fee system that allowed her to get the care she needed at a price that was affordable and predictable.

Part of the problem people have with chiropractors is that they don’t always know what we do! Some try to fix back pain, while others sell supplements or various other devices.  Some wear white coats (some even drape a stethoscope over their neck) and exclaim, “We’re REAL doctors, too!”  Most claim that what we do can help you get and stay healthy.  But, FEW can (or will) tell you in a few words what it is we really do.

Here’s the truth about chiropractic! In it’s simplest form, chiropractic is the location and correction of a source of interference in how your body communicates with itself.  Specifically, we reduce stress on your central nervous system caused by slight misalignments of a bone (or bones) in your spine.  Because your nervous system runs your whole body and affects EVERY aspect of your life, that stress can affect your health, thinking and emotions.  When a chiropractor does what he/she is supposed to do, your body functions better. It simply can’t help BUT work better.

Most chiropractors will take your insurance.  But, when a doctor accepts your insurance it usually raises the cost of your care. There are many reasons why.  Just know it does.  I have an article on my blog about “The Case for Cash”.  Feel free to check it out.

At my practice, ALL we do is remove that stress that ONLY chiropractors are trained to find and correct. And because that’s all I do, it allows me to charge a fee that people can afford.  I also believe that if chiropractic is good for helping you GET BETTER it is also good for helping you STAY BETTER.  That’s why we encourage folks to include it in their lifestyle.

So, if I want you to include it in our lifestyle, shouldn’t I have a fee system that will allow you to do JUST that? Of course!  Isn’t THAT what they mean when they say “Put your money where your mouth is!”? A few years ago, I came up with the concept of “The Membership Practice” where you pay like you do for a health club membership.

We offer three (3) types of memberships. 1) Individual Visit Member: You pay a yearly fee of $100 and then you pay a reduced fee each time you come for a visit, a little more if you bring the rest of your family.  2) Monthly Practice Membership is a monthly investment that’s reasonable for almost any individual or family for unlimited care.  This plan is designed to help you fit routine chiropractic adjustments into your lifestyle without breaking the bank.  Yearly Practice Memberships work out to be about half of what the monthly plan would be and offers the same benefits as the monthly plan, only at a great savings.

Why would I offer my services at such a ridiculous value? I’m glad you asked.  At my office, we are dedicated to helping folks achieve their health goals in a way that saves them time, money and hassle.  My goal is to help as many people as I possibly can!  If I help you AND give you a great value, aren’t you more likely to tell someone else who could benefit from chiropractic?  Of course you are.

So, here’s what I’d like for you to do.  Please forward this post to a friend who could stand to feel better and be better TODAY!  The very best time to do something good for someone is when the idea pops into your mind. Thanks for taking time to read this message and for passing it on.


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