A Different Way

to look at Life, Health, Business and Politics

Archive for May, 2010

What IS a Chiropractic Smile?

Posted by Marietta chiropractor on May 24, 2010

Have you ever known someone who just always seems to be smiling?  They seem to ALWAYS feel good.  Nothing seems to bother them.

Well, what you’re seeing is someone who’s comfortable in their own skin.  They’re confident in who they are and what they are.  Life is not defined by their fears but by their faith in knowing they don’t have to live in fear…of anything.

OK.  So what does this have to do with chiropractic?  You probably know folks like that who have NEVER seen a chiropractor.  So have I. BUT, I’ve also seen lots of folks over the years who USED to live in fear of sickness, disease, infirmity and uncertainty who now live powerful lives.  OK.  OK.  Chiropractic.

Here’s the real power of chiropractic.  Chiropractic is based on the premise that everything in the Universe is organized.  In fact, that organization gives all matter its properties and maintains it in existence.  And, that organization is obviously in all living things.  In living things, that mechanism’s job is to help you (and all living things) be the MOST and ?BEST you can be.  It interprets the environment and stimulus around you and responds appropriately.  It knows what is the right chemical balance in YOUR body and dispenses the right hormones in the right amount at the right time.  Really, it’s beautiful!

In fact, it’s the “thing” that keeps all the individual cells, tissues, organs and systems in your body working together in harmony to keep you functioning.   It’s THAT mechanism that leaves a living thing when it dies.  In fact, that mechanism STOPS working the moment you die.  There is STILL life in your body.  It’s just not coordinated.  The life that’s left is random, each individual cell doing ITS very best to survive.  That’s what happens when your body decomposes.  The organizing mechanism leaves you and chaos is left.

That organizing mechanism CAN be diminished in living things, particularly humans.  It can be disturbed by chemical, physical or emotional stress.  The more of these stresses that exists, the more chaotic the organization of the function of the cells, tissues, organs and systems in your body.  In other words, the diminished organization actually causes “less life”.  Eventually, this can lead to sickness, infirmity and disease.  In an effort to deal with the symptoms of this disorganization, people are convinced that drugs can help or that surgery can remove an offending organ.  Sadly, these remedies only mask the EFFECTS of a disorganized body while allowing the REAL problem to continue.

Folks under long term chiropractic wellness care routinely remove a significant cause of this disorganization.  So, their bodies work in a more organized way.  When that happens, they have less need for drugs or surgery.  As they learn to trust and listen to their bodies, they move in a more powerful, independent way.  Their confidence in themselves, their design and the Design for their life continues to grow.  The more they’re able and willing to listen to that little voice inside them, the more powerful their health and life.  Things just work better.  And like money invested routinely with interest and dividends reinvested, their life becomes even more dynamic.

So, the chiropractic smile is power, strength, confidence and joy on the inside expressed on the outside.  My wish for you is that you’ll want to experience this power in your life.  Find a wellness chiropractor that is confident in your potential.  If you can’t find one or don’t know how to find one near you, let me know.  I’ll help you find one.

Advertisements

Posted in Alternative health care, Blogroll, Chiropractic, Fitness, Health care, Health Issues, Life, self help, wellness | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Lifetime Chiropractic Care

Posted by Marietta chiropractor on May 4, 2010

Posted in Alternative health care, Blogroll, Chiropractic, Fitness, Health care, health insurance, Health Issues, Insurance, Life, wellness | Tagged: , , , , , , , , , | 1 Comment »

My Chiropractic Blue Ocean Strategy

Posted by Marietta chiropractor on May 3, 2010

One of my favorite business books is Blue Ocean Strategy by W. Chan Kim.  In the book, Kim relates marketing products to the competition for fish in the shallow waters near the shore.  You’ve got fishermen and predators churning the waters for a limited supply of easy prey.  So what happens is that competition is stiff and eventually the sharks begin to attack and prey on themselves.  However, as you go further out to deep waters (the blue ocean) the supply is plentiful and the competition almost non-existent.  My profession, chiropractic, is like that, too.

Business is alot like that, too.  Especially in my profession where we have somewhere between 50-60,000 chiropractors competing for 7-10% of the population who regularly use chiropractors for back pain and neuromuscular problems.  Further still, chiropractors (as a profession) has tried to fit itself within a traditional allopathic approach to healthcare, dependent on third party reimbursement systems like insurance, personal injury, Workman’s Compensation and Medicare/Medicaid.  In so doing, they ensured that their competition is expanded to orthopedists, neurologists, physical therapists and even massage therapists.  Needless to say, the waters get chummed up pretty badly leaving lots of wounded practitioners, causing many to leave the profession altogether.

However, chiropractic in its founding was not as much a specific cure for anything.  Instead, it’s power was in removing a major source of interference in the proper function of the nervous system, THE master control system for your entire body.  When this interference is reduced, you simply function better.  You perceive your environment more clearly.  Your body perceives itself better.  You function at a higher level in every aspect of your life.  When that happens, you’re healthier, happier and simply are living life closer to your God-given potential.

So from my perspective, by staying in the shallow water of back pain and neuromuscular conditions, chiropractors confine themselves to selling you based on your weakness instead of your power.  Their marketing strategies are designed more to scare you into their offices instead of inspiring you into your own health and personal power.  Fee systems are based on what your insurance company will pay, which in many cases includes added charges for a variety of outside modalities.  So instead of a fee system that allows you to include chiropractic care as part of a lifestyle choice for you and your family, you get billed as much as possible for the limited number of visits allowed by your insurance carrier.

In the chiropractic blue ocean, people seek out the chiropractor to help them and their family feel better, work better and live better.  Just like the long term benefits of exercise, you are healthier and feel better.  You no longer need to go to your MD as much simply because you don’t get sick or hurt nearly as often.  You don’t think twice about your regular visits to the chiropractor because it’s just part of what you do.  Further, this new strategy includes a fee system that is based on lifetime wellness care instead of short term crisis care.  Somewhat like your health club membership, it rewards you for regular use both in financial and health benefits.  In my office, that fee is an annual fee that is less than your typical out-of-pocket costs with a standard health insurance policy.

One of the prejudices some people have about us chiropractors is that we want you to keep coming for the rest of your life.  OF COURSE WE DO!  We want you to enjoy your life, ALL OF IT from now on!

One of my mentors often asked “What is your profession?  What do you profess?”  I profess wellness and wholeness.  My fees are merely an extension of my profession.  I am neither a medical doctor or physical therapist.  I AM a chiropractor that helps you get the most out of your life for the rest of your life.  There’s room out here in the deep water to swim and play without fear of being eaten by the sharks.  Come on out!



ShareThis
//

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, wellness | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »