A Different Way

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Archive for June, 2011

Holy Crap! So that’s what $69 a month can do!

Posted by Marietta chiropractor on June 8, 2011

I’m a chiropractor.  I’m “cheap”.  I charge $69 a month for “unlimited care”.  Some of my chiropractor friends think I’m crazy.  And, some of my chiropractic non-friends accuse me of cheapening my profession and even breaking the law.  Consumers sometime wonder “what’s the catch?”  But, the folks that like how they feel from getting adjusted on a regular basis LOVE me.  Some think I’m a “marketing genius”.  I like to think they’re pretty bright, too.

Let’s take a look and see who is right, me or my detractors.  I know I’m right.  I just feel the need to give my detractors a crack at being right.

When I first started getting adjusted 22 years ago, I had health insurance and gladly used it to pay for my care.  But, it wasn’t long after that that I became self-employed and no longer had a third party paying for my adjustments.  So, I did what any intelligent, red-blooded American man would do, I married my chiropractor and have not had to pay for my adjustments since!

After seeing and experiencing the wondrous benefits of getting checked by a chiropractor on a regular basis (and seeing it work on my own kids) I decided to become a chiropractor.  The joy and miracles I’ve experienced as a result of that decision are sometimes difficult for me to express in words.  My kids are healthy, happy and strong and have never worried about sickness or disease.  Neither have had a single vaccination (well, until my son entered the Army) nor dealt with chronic or infectious disease as a result.  And, I’ve not even taken an aspirin for the problem that led me to get adjusted in the first place.

Early in my own chiropractic career, I decided that I wanted to make this thing afforded and accessible to virtually everyone.  You see, I’m what’s called a DE chiropractor.  We understand that the world would be a better place if EVERY family could realize the benefits from chiropractic that my family has.  Some of my early mentors, including Drs Bob Sottile, Jim Sigafoose, Sid Williams and Richard Santo always posed the challenge “Make your care affordable and see lots of people”.  That was a formula that I could understand and embrace.

So, that’s what I did.  Like I said earlier, we charge a low monthly membership fee of $69.  It’s a little more for a couple and a family.  My thinking was not necessarily to make it “cheap” but to have a fee that someone would be willing to pay every month for the rest of their life.  In my case, if I had been paying just $69 a month, I would have paid over $18,ooo!  EIGHTEEN THOUSAND DOLLARS!  What if I had a hundred clients doing that or two hundred, three or five?  Do the math!

I wonder how we could transform the chiropractic profession from a bunch of insurance chasing back crackers to an army of folks helping families live fuller, happier drug-free lives?  What a wonderful place America (and the World) would be if we could help get millions fo families off drugs and on life!  I’m thinking $69 a month just might change the World!

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, Life, military, motivational, self help, Small Business, vaccination, wellness | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »

What’s better than trusting yourself again?

Posted by Marietta chiropractor on June 3, 2011

One of the great things about having had clients stick with me for over ten years is that you have the benefit of lots of feedback in little bits over a long time.  Instead of trying to fill out some form with objective data at the end of a care plan, you get to hear how chiropractic has affected people’s lives in real time and in real ways.

One of the things I hear all the time from folks that have been with me for a long time is “You know, since I’ve been getting adjusted, I seem to know when things aren’t right.”  Another thing I love to hear is “I feel better about asking my doctor questions these days.  I wouldn’t have done that before.”

I wish that more people knew what chiropractic really is.  Obviously, lots of folks (maybe most) think it’s a drug-free, non-surgical approach to correcting chronic back pain.  Sure, it works for that.  But really, chiropractic is first a philosophy.  A philosophy whose premise is that all things are organized, whether living or inorganic.  In living things that organization is responsible for keeping you healthy and performing at your maximum potential.  Watching that principle play out in my life and the lives of those who use my service is one of the most awe inspiring experiences in my life.  The philosophy of chiropractic is “Why” we do what we do.

Chiropractic is also a science.  As such, we understands how it works.  We know that that organization I just mentioned flows over the nervous system and that any interference or disruption in how the body and brain communicate will affect how your body functions.  We call that a state of dis-ease.  If that communication is allowed to persist, eventually dysfunction can become disease that eventually leads to symptoms and death.  The science of chiropractic is “What” we do.

Chiropractic is also an art.  Every practitioner has their own way of expressing the art of chiropractic.  It’s our technique and mental approach to what we do.  It’s the “How” of what we do.

My kind of chiropractor is most concerned that you understand your body.  I want you to KNOW that you were designed perfectly and capable of adapting to most of life’s challenges.  And mostly, I want you to trust your instincts.  After all, “What’s better than trusting yourself again?”

Posted in Alternative health care, Blogroll, Chiropractic, Fitness, Health care, Health Issues, Life, motivational, religion, self help, spirituality, wellness | Tagged: , , , , , , , , , , , , , | Leave a Comment »

What Do You Mean It’s Not Level?

Posted by Marietta chiropractor on June 1, 2011

A friend was helping me rearrange some things in my office recently.  One of the things we did was to put up a white board or Dry Erase Board as a way to educate and communicate with my practice members on a more real-time basis.

After everything was done, we stepped back to admire our handiwork.  That’s when my buddy said “It’s crooked.”  I replied “What?  How could that be?  You saw the level balance perfectly!”  I had downloaded an app called 3D Level for my new smartphone and used it to make sure the white board was perfectly level.  After checking 3 or 4 more times, we realized that the level had worked perfectly.  The problem was the tiny (almost undetectable) little bumps on the side of the phone for volume control.  Although tiny, it was just enough to affect what the level was perceiving.  And over the 4 foot width of the white board it was very apparent.

Right then, it hit me like a brick.  That’s EXACTLY what happens when we have a misalignment of the top bone in the neck.  While we don’t really notice it, that slight misalignment puts pressure on the nervous system at the brain stem.  That affects the feedback your brain gets from your body.  It can cause all sorts of problems like vertigo, high blood pressure, headaches and all sorts of weird symptoms.  And even though your brain might be sending the right instructions for the input it’s getting from your body, if that feedback is not quite right, neither will be your brain’s response.

And while that little tilt in the white board won’t affect the message that I’m trying to convey to my clients, it WILL affect how they view the board.  That same scenario works in your life and mine and everyone else’s, too.  If you’re off even a little bit, it can affect how you view your whole life.  Not only that, it can affect how you respond and adapt to situations in your life.

One other thought.  So much of our health life is affected by various “measurements” like blood pressure, cholesterol levels, body temperature, etc.  Unfortunately, many treatment protocols are based purely on a single measurement.  What IF either the measurement were not accurate because of “white coat syndrome”?  Worse yet, what if the “measurement” was outside of “normal” range but very appropriate for whatever your body was dealing with at that moment.

My point is, be careful when you measure.  Understand what you’re measuring and why.  Understand that your body’s own innate wisdom is always on the ball.  And remember the old carpenter’s rule of thumb “Measure twice.  Cut once.”

Posted in Alternative health care, Blogroll, Chiropractic, Fitness, Health care, Health Issues, Life, motivational, self help, wellness | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »