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Archive for the ‘Business’ Category

The Inspired Chiropractic College

Posted by Marietta chiropractor on February 16, 2015

The inspired chiropractic college of the future will provide to its students, recruits and profession the following:

  • Graduates that understand and embrace the history and philosophy of Chiropractic
  • Graduates that understand WHAT a vertebral subluxation is and know WHERE it is, HOW, WHEN (and when NOT) to adjust it and WHY
  • Graduates that are the very best adjusters in the profession
  • Graduates that understand the subtleties of business and are ready to either start their own practice or step into another’s with minimum training required
  • Graduates that fully understand the CURRENT state of the business environment they will encounter and are able to rationally decide to practice in one or several models, including all cash, third party reimbursement, Personal Injury/Worker’s Comp, etc.
  • A quality education that reverses the tide of ever-increasing tuition costs for its students.
  • Employ teaching and learning methods that ensure the greatest results for its students at the least cost.
  • Strive for ZERO student loan defaults among its graduates
  • Aggressively work to create a vibrant market for Chiropractic care (and it’s graduates) in both their local area and nationally.
  • Provide mentoring to EVERY student throughout their entire Chiropractic program.
  • Provide a special opportunity for military Veterans
  • Aggressively pursue research on Principled Chiropractic care though its own clinics, alumni and in partnership with major research institutes.
  • Be as concerned about the success of its graduates as it is in the success of its recruiting of new students.
  • Set and achieve standards for post graduate success that make the entire profess better
  • Inspire its recruits, graduates, profession and community through its pursuit of excellence and commitment to the profession and the Principles that brought it into existence.

This profession is starving for inspired leadership and inspired chiropractors.  The school that fills this void could literally change the course of the profession

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Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Ethics, Health care, health insurance, Health Issues, Life, military, motivational | Tagged: , , , , , , , , | 1 Comment »

Networking

Posted by Marietta chiropractor on November 14, 2014

NETWORKING

I’ve been a “networker” for years. As a young banker, we were required to belong to a civic group like Optimist, Rotary, etc. As you advanced in the bank, your membership at either the country club or dinner club was paid by the bank. These days, “networking” is more direct with the specific intent to GET business.

One of the problems with “networking” these days is the myopic effort to “pitch” yourself in 30-60 second sound bytes. While that might get you some referrals, that gets boring and painfully “salesy”.

IF you’re going to “network”, why not try a longer term approach of GIVING. Instead of silently rehearsing your “pitch” till it’s your turn to stand up and spew, why not make the effort to LISTEN to others make their presentation. THEN think of all the people you know (family, friends, associates) who could possibly use the services of your fellow networkers? Become a resource for everyone you know and they will naturally think of you when someone needs what you have to offer.

The Law of Reciprocation works. As President Kennedy stated “All boats rise with the tide”. We’re in the helping business. Why not help as many people as you possibly can in as many ways as you can. It will add new meaning to your life and you practice.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Entrepreneurs, motivational, self help, Small Business, wellness | Tagged: , , , , , , , , , , , , | 1 Comment »

Chiropractor speaks at National Youth Leadership Forum-Medicine

Posted by Marietta chiropractor on June 27, 2014

I had the privilege of participating in a panel discussion at the National Youth Leadership Forum – Medicine at Emory University in Atlanta recently.  Every year, Emory hosts the NYLF-Medicine for high school seniors considering a career in Medicine/healthcare.

This is my 10th year of participating in the program.  In the past, each participating practitioner has spoken to separate breakout groups about their own specialty.  This year, the format changed somewhat so that the students could compare and contrast the various specialties.  It was really quite interesting.

The panel on which I participated included three MDs, an internist, a neurosurgeon, a family physician and a chiropractor.  Almost all of us had similar stories on how we ended up in healthcare, essentially that we all had a passion to serve and to help people.  yet, we all ended up in our own specialty for different reasons.

One of the things that struck me was how similar, yet how different we all practiced.  It was quite amazing at how my and the family physician’s practices paralleled.   Like me, he sees families from newborns to grandparents, even great grandparents just like me.  He serves as a team physician for a local high school athletic program, just as I have served as team chiropractor.  While the specialists focus on their specialties, the GP and I see folks with a variety of conditions sometimes BEFORE and sometimes AFTER having been diagnosed with a condition that would normally require a specialist’s intervention.

It was also very interesting how attuned to business considerations these future doctors were.  They seemed to understand the high cost of becoming a doctor and the changing economic environment facing health care providers in today’s market.

One of the most interesting questions for the panel was “What are the pros and cons of what you do?”  Not too surprisingly, every respondent had virtually the same answer, “I love what I do.  I get to help people.  What I do is very rewarding.  ?But, the downside is that you need to know that if you’re going to be successful, you’re going to need to work your butt off AND learn how to be successful business owner at the same time.”

I’ll write more later.  But suffice to say, that I always enjoy my time with the NYLF and am always gratified at the number of young people interested in Chiropractic as a career path.

Posted in Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Health care, health insurance, Health Issues, motivational, wellness | Tagged: , , , , , , , , | Leave a Comment »

God’s Plan and Chiropractic

Posted by Marietta chiropractor on June 10, 2013

Funny thing about “God’s Plan”.  I hear that term used in so many scenarios, I used to wonder just what “God’s Plan” for each one of us really is.  Some people justify their misery by saying it must be part of “God’s Plan”.  Some credit their success to “God’s Plan”.  It seems (sometimes) like the ending of Will Smith’s “Men in Black” movie where the gods are playing marbles with all the planets and their inhabitants.

I’m not buying it, though.  I have a whole different take on “God’s Plan”.  And, I’ll make the  connection to chiropractic in a minute.  Be patient.

I DO believe that all the Universe was Created and that part of that Creation included a Design with natural laws to hold everything in place and keep everything balanced over time.  And, that that organization is apparent in ALL living things.  This Organization is designed to help living things achieve their maximum life potential.  In other words, a tree will use all resources available to it (including light, air, water and nutrients) to grow as tall as it can and to produce as many other little trees as it can.  It’s the same with any animal of any species.  They eat, drink, sleep and mate in order to live and perpetuate life.

You and I are Designed the very same way, with a little quirk.  Being at the top of the food chain, makes it a little easier for us humans to move up Maslow’s Hierarchy of Needs.  While we DO still have the natural drive to eat, breathe, sleep and procreate, we also were Given the power to reason.  Sometimes, I wonder if that power is a gift or a burden.  Some use that power to conceive, perceive and achieve at incredible levels while others use that power to enslave themselves and limit their own potential to achieve and enjoy life.  To me, it is incredible how the very SAME power propels some to unbelievable heights while enslaving others in fear and doubt.

Given all that, I personally believe God’s Plan for every person on this planet is to use ALL of Creation to achieve great things and to serve Mankind in tremendous ways.  In fact, I believe that the best way to glorify God is to make the fullest and best use of ALL of Creation, including yourself.

As a chiropractor, my main job is to help people understand the power they have to be healthy, happy and fulfilled.  The other part of my job is to locate and remove a physical source of interference in how that is manifested in their body, health and life.  When I do this, miracles happen in my office.  Sometimes the miracle is an unexpected healing… by established “knowledge”.  Sometimes, it is someone being able to sleep an entire night through for the first time in years.  Sometimes, it is the return of clear thinking and peace of mind.  Sometimes, it becomes the catalyst for someone turning their entire life around.

If indeed we were made in the “image and likeness” of the Creator of all things, then the “Plan” for you and me is greatness.  I believe that you really were endowed with seeds of greatness and that “God’s Plan” for you is great beyond your wildest dreams.  There are only two things you need to get there.  First, you must accept that your were Designed for greatness.  Second, you must remove the barriers to your ability to get there.  Okay, there is a third thing.  You must ACT on that understanding and put the Plan to work in your life.

I wish you the best in your journey.

Posted in Alternative health care, Blogroll, Chiropractic, Christianity, Entrepreneurs, Fitness, Health care, Health Issues, Life, motivational, religion, self help, spirituality, wellness | Tagged: , , , , , , , , , , | 1 Comment »

Workers Compensation, Your Company & Unlimited Chiropractic Care

Posted by Marietta chiropractor on September 10, 2012

I have NEVER liked Workers Compensation as a chiropractor or a business owner.  However, I do realize that workplace injuries do happen and there should be some form of compensation for medical bills and income lost due to injuries caused simply by the nature of the job.  Anything that sets up an adversarial relationship between employee and employer can never be a good thing.

As a chiropractor, the concept of being a Workers Compensation provider has become extremely repugnant.  Granted, lots of folks do hurt their backs while at work and chiropractic care CAN help them recover and get back to work.  However, as has become the case with most forms of third party reimbursement, Workers Compensation has become a source of easy money for many in my profession.  It’s also created an environment that has brought some ill-repute to chiropractic.  Even though the cost of chiropractic care is well below the cost of back surgery and extensive physical therapy and rehab, it has gotten to the point where many states are making it difficult for chiropractors to even participate in Workers Compensation programs.

While chiropractors on one end of the spectrum have milked the third party cow just about dry, there is another group of chiropractors that companies ought to consider as part of its benefits and risk management team.  These chiropractors offer what has become known as chiropractic membership practices.  A chiropractic membership practice provides unlimited chiropractic care at a fixed fee usually over a specific period of time, typically for a year.  The program is designed for lifetime wellness care, though.

The membership practitioner works from a performance perspective.  Their objective is simply to take stress off the nervous system so folks can move toward their greatest potential at work, at home and at life in general.  When this happens, people are more rested, alert and less stressed.  What this means at work less time missed from work due to illness, injury or family trips to the medical doctor.  What this means to the employer is fewer Workers Com claims, fewer health insurance claims, improved morale and more productivity.  And, we all know that fewer Workers Comp and health insurance claims means lower premiums and eventually a better bottom line.

In my next blog, I’ll show you ways your company can use a chiropractic membership practice for your company and employees.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Health care, health insurance, Health Issues, Insurance, Small Business, wellness | Tagged: , , , , , , , , , , , | 2 Comments »

Why taxpayers should be PISSED OFF about Chiropractic education.

Posted by Marietta chiropractor on March 19, 2012

I try not to use coarse language in my writings.  And, there are just some words I won’t use.  Period.  But, as a taxpayer and chiropractor who loves what I do and why I do it, I’m simply pissed off at chiropractic education.  And, you should be, too!

Most Americans perception of chiropractors as drugless, non-surgical providers of relief from back pain.  And while chiropractic is definitely MUCH more than a non-Medical alternative to dealing with neuromuscular problems, we’ll just work with what the general public thinks we are, for now.  The one thing the virtually everyone even slightly familiar with the term “chiropractic” is that it deals with the spine…and is drugless and non-surgical.

Another thing the American public is generally aware of is that chiropractors (as a group) have a terrible self-image and often claim that “we’re REAL doctors, too!”   And, this Napoleon Complex permeates almost every aspect of my profession.  Worst of all, in the education of new chiropractors.

What the American public is probably NOT aware of is that the average chiropractic student graduates with over $200,000 in student loan debt AND that chiropractors default on student loans more than ALL other health professions COMBINED.  One of the reasons for this incredible default rate is that  the AVERAGE has an annual income of less than $100,000.  That just means that the American taxpayer is typically on the hook for  over a hundred grand for every chiropractic student that enters practice.

One of the reasons for all this is that chiropractic education is ruled by ONE accrediting agency who (in the absence of competition) requires that every chiropractic student learn more about Medicine than chiropractic.  As a result, new chiropractors can barely adjust, much less know what to adjust and not adjust and why!  And, the Medical education they receive they can’t legally use in most states in which they could practice.

As I stated in the beginning of this article, as an American taxpayer I’m really pissed off that my tax dollars are being wasted on teaching Medicine to chiropractic students.  I would every taxpayer who is also bothered by this to contact their Congressman and Senators and demand that the Department of Education pull in the reins on the Council on Chiropractic Education (CCE) and take a serious look at how we are funding chiropractic education.  The only folks benefiting from the fiasco known as chiropractic education are those institutions who benefit from heavy student loan subsidies and those practitioners billing for services that could be done better by other professionals.

It’s time to slow down the train wreck also known as chiropractic education.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Ethics, Finance, Health care, health insurance, Health Issues, Insurance, Politics, wellness | Tagged: , , , , , , , , , , | 2 Comments »

Are you an acorn or an oak tree?

Posted by Marietta chiropractor on November 2, 2011

Every three months, I attend a gathering of several hundred of my chiropractic friends to help us stay focused on our mission to help improve the lives of as many people as we possibly can.  Since I’ve been doing this for over twenty years, you can imagine that it’s both enjoyable and inspiring.  The world can wear you down and drag you down if you let it.  Knowing that what we do as “DE chiropractors” can have profound effects on people’s lives way beyond back pain should be enough to keep you going.  But, it can be tough.

Anyway, at a recent DE meeting a friend from Canada used a metaphor that has so many implications that I simply had to share the message.  In a meeting with a new client, my friend held up an acorn and asked “What do you see?”  Obviously, the answer was “An acorn, of course.  Why?”  My friend’s response was “I see an oak tree, a forest of oak trees, a home and furniture and tools all built from the wood of the oak tree.  I see endless possibilities.”  Wow!  What a concept!

My first thoughts were from my perspective as a chiropractor that a person’s health could be fantastic without interference in how their body is designed to work.  Even further, that just as their health could improve, so could their vision of their own life, world and opportunities.

How do you see yourself?  Is it as a single little acorn amongst billions of other seemingly meaningless other acorns or as a potential mighty oak tree providing shade, comfort and opportunities for yourself and countless others.  You were Designed for greatness but delivered as a tiny seed.  You really need just a few things to reach the potential of your Design.  You need to SEE your own potential.  You need to be firmly planted in rich soil.  You need no interference in pursuing that potential.  And finally, you need to actively pursue that potential not necessarily knowing how great you can be but always moving toward your greatness.

Think of the lowly little squirrel.  We all know the squirrel scurries around burying acorns throughout the forest.  ?Does he do this just to be hoarding food for the winter?  Or is he investing in his (and others’) by spreading his own vision of oak trees and forests?

 

In all you do, whether it’s losing weight, exercising more, finding a good DE chiropractor, reading more, investing more wisely or creating meaningful relationships pursue your potential.  See your bigger picture.  Plant forests.  Most of all, do it daily in every aspect of your life.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Christianity, Economics, Fitness, Health care, health insurance, Health Issues, Life, motivational, religion, self help, spirituality, Weight loss, wellness | Tagged: , , , , , , , , , , , , , , , , , | 1 Comment »

Holy Crap! So that’s what $69 a month can do!

Posted by Marietta chiropractor on June 8, 2011

I’m a chiropractor.  I’m “cheap”.  I charge $69 a month for “unlimited care”.  Some of my chiropractor friends think I’m crazy.  And, some of my chiropractic non-friends accuse me of cheapening my profession and even breaking the law.  Consumers sometime wonder “what’s the catch?”  But, the folks that like how they feel from getting adjusted on a regular basis LOVE me.  Some think I’m a “marketing genius”.  I like to think they’re pretty bright, too.

Let’s take a look and see who is right, me or my detractors.  I know I’m right.  I just feel the need to give my detractors a crack at being right.

When I first started getting adjusted 22 years ago, I had health insurance and gladly used it to pay for my care.  But, it wasn’t long after that that I became self-employed and no longer had a third party paying for my adjustments.  So, I did what any intelligent, red-blooded American man would do, I married my chiropractor and have not had to pay for my adjustments since!

After seeing and experiencing the wondrous benefits of getting checked by a chiropractor on a regular basis (and seeing it work on my own kids) I decided to become a chiropractor.  The joy and miracles I’ve experienced as a result of that decision are sometimes difficult for me to express in words.  My kids are healthy, happy and strong and have never worried about sickness or disease.  Neither have had a single vaccination (well, until my son entered the Army) nor dealt with chronic or infectious disease as a result.  And, I’ve not even taken an aspirin for the problem that led me to get adjusted in the first place.

Early in my own chiropractic career, I decided that I wanted to make this thing afforded and accessible to virtually everyone.  You see, I’m what’s called a DE chiropractor.  We understand that the world would be a better place if EVERY family could realize the benefits from chiropractic that my family has.  Some of my early mentors, including Drs Bob Sottile, Jim Sigafoose, Sid Williams and Richard Santo always posed the challenge “Make your care affordable and see lots of people”.  That was a formula that I could understand and embrace.

So, that’s what I did.  Like I said earlier, we charge a low monthly membership fee of $69.  It’s a little more for a couple and a family.  My thinking was not necessarily to make it “cheap” but to have a fee that someone would be willing to pay every month for the rest of their life.  In my case, if I had been paying just $69 a month, I would have paid over $18,ooo!  EIGHTEEN THOUSAND DOLLARS!  What if I had a hundred clients doing that or two hundred, three or five?  Do the math!

I wonder how we could transform the chiropractic profession from a bunch of insurance chasing back crackers to an army of folks helping families live fuller, happier drug-free lives?  What a wonderful place America (and the World) would be if we could help get millions fo families off drugs and on life!  I’m thinking $69 a month just might change the World!

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, Life, military, motivational, self help, Small Business, vaccination, wellness | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »

Chiropractic and the Apple iPad

Posted by Marietta chiropractor on May 24, 2011

My friend, Pete Kane, is a social media consultant helping businesses grow and prosper by expanding their presence through social media.  Pete is a great guy.  He’s been a career salesman and has been quite successful.  But like me, Pete has a short attention span (some people call it ADD) that sometimes limits his productivity.  He’s tried the planners, lists and almost every organizing scheme you can think of.  And yes, despite my objections, he’s used some of the popular medications.

But, Pete seems to have stumbled onto a miracle cure for his “ADD” while improving his productivity “at least a hundred fold” as he says.  Pete recently got an Apple iPad.  Not being an Apple user (yet) I’m not sure exactly how this new computing device has helped him so much so fast.  Pete will tell you that the training package he bought with his iPad (from PeachMac in Marietta, GA) has opened new vistas that he had never considered before.  He says that now, he no longer has to close a sale because it just happens.

As Pete is raving about his newfound productivity, I’m reminded of what chiropractic really does for people.  I know.  I know.  You think it’s for back pain.  But, what chiropractic really does is take stress off your nervous system so that you and your body are more aware of better ways to live, work and function.  And as you learn how to listen to all the new feedback you get from your body as a result of de-stressing your nervous system, your productivity and health begin to compound to the point that it takes on a whole new meaning.

Every now and then a new invention or discovery comes along that enables tremendous leaps for Mankind.  For me, chiropractic is one of those discoveries.  For Pete, it’s the iPad.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Fitness, Health care, Health Issues, Life, motivational, self help, Small Business, wellness | Tagged: , , , , , , , , , , , | 1 Comment »

Dollar Tree and The Membership Practice

Posted by Marietta chiropractor on February 21, 2011

My daughter and I love the Dollar Tree.  It’s amazing how many things you can buy there for $1.  You can get tools, batteries, food, cleaning products, toys, holiday decorations, gift wrap, etc.  It’s ridiculous.  As an economist and former banker, I’m also amazed that there’s a business that there’s enough profit margin on $1 items to pay rent for a retail location, salaries and utilities and STILL make a profit significant enough to make it a worthy investment.

But, I LOVE the concept.  It’s simple.  It’s clear what they do.  It’s easy to get, find what you want and get out.  That’s the premise of The Membership Practice: Great chiropractic adjustments available in a hassle free, affordable manner so that virtually anyone can afford to feel better, work better and live better ALL THE TIME!

Dollar Tree and The Membership Practice is NOT about cheap.  It’s a business model that respects the consumer’s (your) time and resources while ensuring a reasonable profit on each visit.  This mode of practice is designed to attract LOTS of dedicated, long-term clients that ensures an excellent income on a low overhead, low stress practice for the chiropractor.

Whether you’re looking for a chiropractor or a chiropractor looking for a simpler way to practice, think about The Membership Practice.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Health care, health insurance, Health Issues, Insurance, self help, Small Business, vaccination, wellness | Tagged: , , , , , , , , , , , , , , , , , , , , | Leave a Comment »