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Archive for the ‘Insurance’ Category

I Love Being a Chiropractor!

Posted by Marietta chiropractor on March 25, 2015

I DO love being a chiropractor. Just knowing that I have the ability to locate and remove an impediment to a person’s ability to express their health and their life as fully as possible is both awe-inspiring and humbling at the same time.

In these 15 years of practice, I’ve had the opportunity to work with folks with so many different challenges. It’s run the gamut from back pain and migraines to high blood pressure to constipation, seizures and ear infections. Of course, Chiropractic is not a treatment for any of those conditions or ANY medical condition, in fact. We know that the ONE thing that the chiropractor DOES do is to locate and correct vertebral subluxation. And when we DO what chiropractors were meant to do, people’s lives improve.

One of the things I appreciate most about Chiropractic is the awareness that everyone has the innate potential for better health and performance. Helping folks realize that their innate potential for expressing more life IS in my mind the greater part of my job as a chiropractor. AND realizing this fact helps my members make better life decisions only increases my value as their chiropractor.

One of the greatest benefits (to ME as a chiropractor) of adjusting a high school football and basketball team for five years was having kids get on the table EVERY week to get checked for subluxation whether they had symptoms or not. And having a teenager tell you that they not only feel better but PLAY better when they get adjusted is powerful confirmation that you’re on the right track.

Having practiced and studied Chiropractic for several years now, I understand that EVERYONE is better off without vertebral subluxation. Even more, I believe that EVERYONE deserves to have access to Chiropractic care regardless of age or condition, whether infant or geriatric and with or without symptoms. And, the only diagnosis needed is the presence of vertebral subluxation.

If you don’t have a chiropractor for yourself and your family, I urge you to find one.  Let me know if you need some help.  I know hundreds all over America.

Posted in Alternative health care, Blogroll, Chiropractic, Health care, health insurance, Insurance, Life | Tagged: , , , , , , , , , , , , , , , , , , | Leave a Comment »

Workers Compensation, Your Company & Unlimited Chiropractic Care

Posted by Marietta chiropractor on September 10, 2012

I have NEVER liked Workers Compensation as a chiropractor or a business owner.  However, I do realize that workplace injuries do happen and there should be some form of compensation for medical bills and income lost due to injuries caused simply by the nature of the job.  Anything that sets up an adversarial relationship between employee and employer can never be a good thing.

As a chiropractor, the concept of being a Workers Compensation provider has become extremely repugnant.  Granted, lots of folks do hurt their backs while at work and chiropractic care CAN help them recover and get back to work.  However, as has become the case with most forms of third party reimbursement, Workers Compensation has become a source of easy money for many in my profession.  It’s also created an environment that has brought some ill-repute to chiropractic.  Even though the cost of chiropractic care is well below the cost of back surgery and extensive physical therapy and rehab, it has gotten to the point where many states are making it difficult for chiropractors to even participate in Workers Compensation programs.

While chiropractors on one end of the spectrum have milked the third party cow just about dry, there is another group of chiropractors that companies ought to consider as part of its benefits and risk management team.  These chiropractors offer what has become known as chiropractic membership practices.  A chiropractic membership practice provides unlimited chiropractic care at a fixed fee usually over a specific period of time, typically for a year.  The program is designed for lifetime wellness care, though.

The membership practitioner works from a performance perspective.  Their objective is simply to take stress off the nervous system so folks can move toward their greatest potential at work, at home and at life in general.  When this happens, people are more rested, alert and less stressed.  What this means at work less time missed from work due to illness, injury or family trips to the medical doctor.  What this means to the employer is fewer Workers Com claims, fewer health insurance claims, improved morale and more productivity.  And, we all know that fewer Workers Comp and health insurance claims means lower premiums and eventually a better bottom line.

In my next blog, I’ll show you ways your company can use a chiropractic membership practice for your company and employees.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Health care, health insurance, Health Issues, Insurance, Small Business, wellness | Tagged: , , , , , , , , , , , | 2 Comments »

Why taxpayers should be PISSED OFF about Chiropractic education.

Posted by Marietta chiropractor on March 19, 2012

I try not to use coarse language in my writings.  And, there are just some words I won’t use.  Period.  But, as a taxpayer and chiropractor who loves what I do and why I do it, I’m simply pissed off at chiropractic education.  And, you should be, too!

Most Americans perception of chiropractors as drugless, non-surgical providers of relief from back pain.  And while chiropractic is definitely MUCH more than a non-Medical alternative to dealing with neuromuscular problems, we’ll just work with what the general public thinks we are, for now.  The one thing the virtually everyone even slightly familiar with the term “chiropractic” is that it deals with the spine…and is drugless and non-surgical.

Another thing the American public is generally aware of is that chiropractors (as a group) have a terrible self-image and often claim that “we’re REAL doctors, too!”   And, this Napoleon Complex permeates almost every aspect of my profession.  Worst of all, in the education of new chiropractors.

What the American public is probably NOT aware of is that the average chiropractic student graduates with over $200,000 in student loan debt AND that chiropractors default on student loans more than ALL other health professions COMBINED.  One of the reasons for this incredible default rate is that  the AVERAGE has an annual income of less than $100,000.  That just means that the American taxpayer is typically on the hook for  over a hundred grand for every chiropractic student that enters practice.

One of the reasons for all this is that chiropractic education is ruled by ONE accrediting agency who (in the absence of competition) requires that every chiropractic student learn more about Medicine than chiropractic.  As a result, new chiropractors can barely adjust, much less know what to adjust and not adjust and why!  And, the Medical education they receive they can’t legally use in most states in which they could practice.

As I stated in the beginning of this article, as an American taxpayer I’m really pissed off that my tax dollars are being wasted on teaching Medicine to chiropractic students.  I would every taxpayer who is also bothered by this to contact their Congressman and Senators and demand that the Department of Education pull in the reins on the Council on Chiropractic Education (CCE) and take a serious look at how we are funding chiropractic education.  The only folks benefiting from the fiasco known as chiropractic education are those institutions who benefit from heavy student loan subsidies and those practitioners billing for services that could be done better by other professionals.

It’s time to slow down the train wreck also known as chiropractic education.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Ethics, Finance, Health care, health insurance, Health Issues, Insurance, Politics, wellness | Tagged: , , , , , , , , , , | 2 Comments »

I had a patient die this week

Posted by Marietta chiropractor on July 16, 2011

I had a client die this week.  I know the tile said a “patient”.  But, I titled the post that way so more people might read what I needed to say.

I was really bummed out until I started thinking about our relationship.  Linda had been referred to me by her husband whom I had met at the Chamber of Commerce.  He heard me talk about chiropractic and HBP and heart problems.  Linda had had a congenital heart defect.  At best, Linda was a 95 lb (probably 85 lb) weakling.  Her wrists and ankles were no bigger around than a corn stalk.

When she started, she complained of fibromyalgia and had a hard time walking any distance without tiring out.  She could not go to her Mary Kay conventions without a wheelchair and someone to help her.  Eventually, she shed the wheelchair but kept the meetings.  Her fibromyalgia mysteriously disappeared.  She was a sweet, cheerful little room that added light to my life and those around her.

Oh.  Linda had been under another chiropractor’s care in the past.  She wondered why I would adjust only one or two bones while her previous DC seemed to “click” every extremity joint and articulation of her spine.  Should loved our Principles and the beauty and simplicity of what we do.

While I’m sad at the loss of my friend and client, I know where the “other side” is for her AND that her life was improved for the few years we shared because of chiropractic.

Simply put, chiropractic works.  I never doubt it.

Posted in Alternative health care, Blogroll, Chiropractic, Christianity, Ethics, Fitness, Health care, health insurance, Health Issues, Insurance, Life, motivational, religion, self help, wellness | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments »

Holy Crap! So that’s what $69 a month can do!

Posted by Marietta chiropractor on June 8, 2011

I’m a chiropractor.  I’m “cheap”.  I charge $69 a month for “unlimited care”.  Some of my chiropractor friends think I’m crazy.  And, some of my chiropractic non-friends accuse me of cheapening my profession and even breaking the law.  Consumers sometime wonder “what’s the catch?”  But, the folks that like how they feel from getting adjusted on a regular basis LOVE me.  Some think I’m a “marketing genius”.  I like to think they’re pretty bright, too.

Let’s take a look and see who is right, me or my detractors.  I know I’m right.  I just feel the need to give my detractors a crack at being right.

When I first started getting adjusted 22 years ago, I had health insurance and gladly used it to pay for my care.  But, it wasn’t long after that that I became self-employed and no longer had a third party paying for my adjustments.  So, I did what any intelligent, red-blooded American man would do, I married my chiropractor and have not had to pay for my adjustments since!

After seeing and experiencing the wondrous benefits of getting checked by a chiropractor on a regular basis (and seeing it work on my own kids) I decided to become a chiropractor.  The joy and miracles I’ve experienced as a result of that decision are sometimes difficult for me to express in words.  My kids are healthy, happy and strong and have never worried about sickness or disease.  Neither have had a single vaccination (well, until my son entered the Army) nor dealt with chronic or infectious disease as a result.  And, I’ve not even taken an aspirin for the problem that led me to get adjusted in the first place.

Early in my own chiropractic career, I decided that I wanted to make this thing afforded and accessible to virtually everyone.  You see, I’m what’s called a DE chiropractor.  We understand that the world would be a better place if EVERY family could realize the benefits from chiropractic that my family has.  Some of my early mentors, including Drs Bob Sottile, Jim Sigafoose, Sid Williams and Richard Santo always posed the challenge “Make your care affordable and see lots of people”.  That was a formula that I could understand and embrace.

So, that’s what I did.  Like I said earlier, we charge a low monthly membership fee of $69.  It’s a little more for a couple and a family.  My thinking was not necessarily to make it “cheap” but to have a fee that someone would be willing to pay every month for the rest of their life.  In my case, if I had been paying just $69 a month, I would have paid over $18,ooo!  EIGHTEEN THOUSAND DOLLARS!  What if I had a hundred clients doing that or two hundred, three or five?  Do the math!

I wonder how we could transform the chiropractic profession from a bunch of insurance chasing back crackers to an army of folks helping families live fuller, happier drug-free lives?  What a wonderful place America (and the World) would be if we could help get millions fo families off drugs and on life!  I’m thinking $69 a month just might change the World!

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, Life, military, motivational, self help, Small Business, vaccination, wellness | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »

Dire Warning to Chiropractic Students!

Posted by Marietta chiropractor on February 28, 2011

It’s about time somebody got real with chiropractic students.  The cost of chiropractic education has skyrocketed over the last two decades while the quality and scope of that education has declined significantly. The likelihood of you being successful in practice has been severely diminished BECAUSE of your education.

Graduating chiropractors now leave school with student loan debt in excess of $200,000 while most new graduates don’t even understand the history and basic principles of their profession.  In fact, many graduate not even believing in the merits of chiropractic care.  By the time many have graduated, they’ve applied more physical therapy modalities than they have chiropractic adjustments.  Some are even afraid to adjust the one area that EVERY person should have checked on EVERY chiropractic visit, the upper cervical spine.

This current model of chiropractic education is borne out of the Napoleonic Complex of many in the profession and fueled by “insurance parity” gained in the 60’s and 70’s.  On one hand, you had those chiropractors of the “We’re real doctors, too!” mindset trying to gain equal status with MDs.  On the other, was the group that wanted to broaden the profession’s scope of practice to enable chiropractors to be able to bill for more services in the loose (at the time) third-party reimbursement environment.  As time passed, those groups gained power in the profession and influenced the education to a purely mechanistic model of practice while assaulting those schools that dared offer a choice to the aspiring chiropractic student.

Those chiropractors graduating today will encounter a market totally different that the one that existed when they entered chiropractic school.  third-party reimbursement for chiropractic services has all but vanished.  What is there is so far out of reach that chiropractors must get very creative in their billing practices to access any of those monies.  That practice alone has tarnished the image of the profession even more.  The realities of the market are that “health” insurance is almost too expensive to buy and too selective to use with extremely high deductibles and copays.  And on top of it all, the profession now has the highest student loan default rate of any of the health professions.

Oddly, there’s a branch of the profession that appears to be doing well and making a remarkable resurgence even in the face of massive student loans and the loss of third-party reimbursement.  That end of the profession that still adheres to the founding principles of the profession seem to be thriving.  Their offices are filling with people seeking a different approach than the allopathic, therapeutic approach to mere symptom relief to the vitalistic approach of locating and correcting vertebral subluxation, the ONLY thing that ONLY chiropractors (well most chiropractors, anyway) are specifically trained to do.

Faced with the disappearance of third-party pay and the reality of massive student loan debt, the chiropractor of the future will have even FEWER options for practice.  Graduates could get a job as an associate for an already successful practitioner,  get a job as a  public school science teacher or start their own practice.  Few existing practitioners will pay a graduating chiropractor what their teachers have told them they’re worth.  A degree and a license adds nothing to your worth, only to your opportunity.  Teaching public school might offer some benefits and job security.  But even that is questionable in this economic environment.

The only real choice for new chiropractors for success in making a decent living and ever paying off their student loans is to open and operate a high volume, low overhead, cash practice based on those principles on which the chiropractic profession was originally founded.  As I see it, there are simply no other alternatives.

What would this kind of practice look like?  Fees would be lower because chiropractors would now be competing for consumers’ disposable income (which they really always have) instead of getting on insurance companies preferred provider lists.  Care plans would either need to be compact and specific AND understandable OR variation of unlimited care plans which allow the greatest flexibility for both the customer and the chiropractor.  Both alternatives allow the consumer to get the most care at the lowest total cost possible.  The latter approach would enable the new chiropractor to build their volume and income as quickly as possible while providing a long-term stable and predictable  income.

Chiropractic’s educational hierarchy has let both its customer base (students and graduates) down, but has also endangered both the chiropractic profession and the American taxpayer who underwrites all those student loans.  And in the end, will cause the closing of several chiropractic schools because of the lack of focus on chiropracTIC principles and practices.

Posted in Alternative health care, Blogroll, Chiropractic, Economics, Ethics, Fitness, Health care, health insurance, Health Issues, Insurance, wellness | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments »

Dollar Tree and The Membership Practice

Posted by Marietta chiropractor on February 21, 2011

My daughter and I love the Dollar Tree.  It’s amazing how many things you can buy there for $1.  You can get tools, batteries, food, cleaning products, toys, holiday decorations, gift wrap, etc.  It’s ridiculous.  As an economist and former banker, I’m also amazed that there’s a business that there’s enough profit margin on $1 items to pay rent for a retail location, salaries and utilities and STILL make a profit significant enough to make it a worthy investment.

But, I LOVE the concept.  It’s simple.  It’s clear what they do.  It’s easy to get, find what you want and get out.  That’s the premise of The Membership Practice: Great chiropractic adjustments available in a hassle free, affordable manner so that virtually anyone can afford to feel better, work better and live better ALL THE TIME!

Dollar Tree and The Membership Practice is NOT about cheap.  It’s a business model that respects the consumer’s (your) time and resources while ensuring a reasonable profit on each visit.  This mode of practice is designed to attract LOTS of dedicated, long-term clients that ensures an excellent income on a low overhead, low stress practice for the chiropractor.

Whether you’re looking for a chiropractor or a chiropractor looking for a simpler way to practice, think about The Membership Practice.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Health care, health insurance, Health Issues, Insurance, self help, Small Business, vaccination, wellness | Tagged: , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Chiropractic Education to Pose New Threat to Public Health with New Proposal

Posted by Marietta chiropractor on January 24, 2011

The Council on Chiropractic Education, the monopoly accrediting authority for the chiropractic profession, is about to adopt new rules that could pose a real threat the well-being of millions of Americans.  The CCE has decided to use the power granted it (under false pretenses) to turn the entire chiropractic profession into an unwieldy group of “not quite Medical Doctors” and loose on an unsuspecting public.

For over 115 years, chiropractic has been a drugless, non-surgical natural remedy for many ailments that haven’t responded to traditional treatment.  Over the last 30 years, CCE has sneaked its way into allopathic medicine so subtly that only traditional chiropractors have recognized the push.  And, they’ve done it in the most unscrupulous way.  By pretending to be the watch guard over chiropractic to ensure its graduates are fully trained and capable of safely serving the public, CCE has actually used that authority to wield an iron fist over anyone in the profession who dared oppose their agenda.

In 2001, the organization was so bold, it stripped the largest chiropractic school in the world of its accreditation status to mute its founder and stop the flow of new students that wanted to enter the profession because of what it was designed to do from its onset.  Only a ruling by Federal judge, Charles Moye, that CCE would probably lose its case in Federal court kept it from succeeding.

Few people know (and CCE will NEVER tell) that the vast majority of chiropractic students attend a mere handful of chiropractic schools.  Those few schools are those that embrace and teach the founding principles of the chiropractic profession.  In other words, the consumers of chiropractic education have shown with their dollars, their time and their lives that THEY want to be involved in a drugless, non-surgical profession dedicated to serving Mankind in a natural way.

Everyone knows about the problem with student loan default rates among graduates of chiropractic school over the last 30 years.  What we’re seeing is the result of an education that is hardly relevant to the practice of chiropractic being financed by Federal student loans to thousands of students, some who can’t even use much of the education they (and you, the American taxpayer) have paid for.  Isn’t 30 years of leading all health professions in student loan default rates sufficient evidence that CCE has not only failed in its missions to ensure quality chiropractic education but to also protect the American public AND taxpayer?

Now on top of quadrupling the cost of and education that serves neither the profession nor the public, the Council on Chiropractic Education has decided that it should literally remove the essence of chiropractic principles from the very profession it claims to protect.  In its proposed revised guidelines, CCE wants to remove the concept of nerve interference and any reference to “drugless, non-surgical” from its lexicon.  Obviously, the intention is to begin re-shape the profession into something NO chiropractor ever imagined they’d be or ANY chiropractic patient would ever use.  CCE would have chiropractors diagnosing medical condition, prescribing drugs and doing minor surgery.

CCE has accomplished much of its dirty work with subtle (?) nods from both the Federation of Chiropractic Licensing Boards (FCLB) and national Board of Chiropractic Examiners (NBCE) as informal co-conspirators in this dangerous veer toward Medicine.

I love being a chiropractor. I chose to be a chiropractor and NOT a Medical Doctor.  Their job is difficult enough.  Imagine if you will one day having 60,000 chiropractors turned loose thinking and serving as “not quite” MDs.  Some might do well.  Honestly, there are probably a few chiropractors that preferred to be MDs that just could not get in to medical school that would still make great MDs.  But, imagine the tens of thousands that would eventually be granted those privileges that should not have those privileges and could not handle them if granted.

The Council on Chiropractic Education with its proposed changes threatens both the chiropractic profession and American public.  Drastic measures should be taken by the profession, obviously.   But, the public should get involved and contact their Congressman and Senators.  They should also contact the US Dept. of Education to complain about CCE and encourage DOE to remove CCE’s status and either replace it with one without an agenda or, at least, allow another agency to offer an alternative to those schools that choose to offer chiropractic education consistent with both chiropractic principles and the consumers who demand THAT education.

The hearing on CCE’s status is in Washington, DC.  To contact appropriate staff at the US Dept. of Education, follow this link: http://www.federalregister.gov/articles/2010/12/23/2010-32351/national-advisory-committee-on-institutional-quality-and-integrity-notice-of-members

Posted in Alternative health care, Blogroll, Chiropractic, Economics, Ethics, Fitness, Health care, health insurance, Health Issues, Insurance, Politics, self help, vaccination | Tagged: , , , , , , , , , , , , | Leave a Comment »

The Membership Practice: Walmart and Unlimited Chiropractic Care

Posted by Marietta chiropractor on January 17, 2011

Some people just don’t like Walmart.  But, LOTS of people obviously DO like Walmart.  In fact, in less than 50 years Walmart has become the largest corporation in the world.

Walmart is the world’s largest corporation for one reason, value.  Sam Walton’s little business became a BIG business because their prices were just a shade lower than their competition’s.  As a result, the average American family shops at Walmart EVERY week for the typical stuff you could buy at any grocery store or hardware store or clothing store.  Granted, no one goes to Walmart for specialty items or designer clothing.

While the typical prejudice is that Walmart serves only low-income families, actual research shows that the retailer has a growing high-income clientele that shops there for their store brand items for even greater savings.  In other words, intelligent, informed consumers shop there to save money on items they purchase on a routine basis where name brands are not necessary and the saving sis appreciated.

Which brings me to The Membership Practice, a concept in chiropractic that provides individuals and families with access to chiropractic care at affordable fees without the need for insurance.  In fact The Membership Practice model offers unlimited chiropractic care at a low monthly fee deducted from your credit/debit card.  The business model is based on long-term maintenance and wellness care.  The assumption is that the average user of wellness-based chiropractic care will get checked an average of once a week.  At Langley Chiropractic Office (in Marietta, GA) the monthly fee is $69 for an individual and $129 for an entire family.

While some practitioners complain that the fees is too low and cheapens the profession’s image, my response is “baloney!”.  The concept actually enables chiropractors to help more people get the regular care that helps families stay healthy and out of the doctor’s office.  Fewer trips to the doctor’s office means money saved that can go to other needs the family may have like vacation, retirement, braces, etc.  Just like Walmart’s new slogan ““Saving people money so they can live better lives”, The Membership Practice aims to lower the barriers to families having affordable access to routine chiropractic care anywhere in the United States.

Heck, I can even see The Membership Practice in all 6000 or so Walmart stores across America!  What a great deal for Walmart, chiropractors and the public.  Imagine getting the family adjusted once a week when they go to Walmart or 500-1000 new customers going shopping at Walmart when they go for their weekly adjustments. Imagine 12-15,000 fully employed chiropractors earning a good living as they adjust hundreds or thousands of folks each week.  And, imagine the money and lives saved because of the number of Americans taking fewer drugs and making fewer visits to the doctor’s office because of their new-found health.

The vision of The Membership Practice is that every man, woman and child in America has access to quality, affordable chiropractic care.  Insurance is hardly affordable for chiropractic care these days.  IF the average American is to have ready access to regular chiropractic care, it is imperative that the profession find ways to make it available.  And honestly, I’ve always believed the free market is where the solution to rising health care costs would be found.

Look for The Membership Practice near you.  If you don’t have one, let me know.  I’ll help you find one.  And, maybe one day you’ll even find them in your local Walmart store.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, Life, motivational, self help, vaccination, Weight loss, wellness | Tagged: , , , , , , , , , , , , , | 11 Comments »

Chiropractic Missions and The Membership Practice

Posted by Marietta chiropractor on November 1, 2010

In the late 90s, Dr. Jim Sigafoose lead a series of chiropractic missions to Central America.  Over a span of a dozen years, hundreds of chiropractors participated in those missions adjusting hundreds of thousands of people.  Still today, chiropractors do missions work all over the world.

Some of these missions stand out for several reasons.  One was the miracles.  People with chronic illness were healed.  The lame began to walk, the blind to see, the infirm strengthened and the hopeless regained hope.  Another reason was the sheer number of people served.  In single trips lasting up to 10 days, literally hundreds of thousands were adjusted by a mere handful of chiropractors.  Some  adjusted at least 10,000 in a single mission.  That’s 1,000 a day!  Probably one of the greatest things that resulted from those missions is that some chiropractors were set free of limitations.

I remember Sigafoose telling folks one time that participating in a mission had the potential for making or ruining a chiropractor’s practice.  When asked what he meant, he responded “You never see yourself or chiropractic in the same light again.  You’ll either go back and tear down the walls that limit you and chiropractic OR you’ll go back to where you were and resent the things you let hold you back.”

Some chiropractors returned and literally tore down the walls  and began adjusting in the open.  Others began to simplify their procedures and systems.  Still others converted to “All cash” practices to remove interference in their practice by third party payors..

Even today, many chiropractors say “How can it be that simple?”  One answer is to stop practicing as limited scope medical doctors diagnosing every patient and jumping through the hoops required to get paid by insurance carriers.  Still others have been pigeon-holed by their so-called chiropractic “education” into thinking you can’t possibly deliver quality chiropractic care to that many people in that short span of time.  Nothing could be further from the truth.

So, how could so few adjust so many in such a short period of time and STILL give quality chiropractic care?  The answers may amaze you.  Here’s just a few reasons why it worked:

  • Few words were spoken – Because of the language barrier, a simple presentation was made by an interpreter to large groups before getting in line.
  • Adjustments were limited to the upper cervical spine.  In other words, deliver the MOST effective adjustment to the MOST people in the LEAST amount of time.
  • Simplest procedures possible.  No paperwork.  No insurance.  No CYA.  No BS.  Chiropractic analysis ONLY.
  • No worries about money.  Many will say “Of course they were busy.  It was free!”  They paid plenty, just not as a direct fee.
  • The chiropractors had no distractions like phones, families, news, sports or world events.

Many have asked since those mission trips, “How can I integrate THAT perspective into my practice here in the US?”  The simple answer is “You can’t.”  Well, you can’t INTEGRATE that perspective into a traditional American-style chiropractic practice.  Simply put, today’s chiropractic is practiced literally from a Medical perspective with all it’s procedures and complexity.  And to make a point, THAT is exactly what chiropractic wasn’t (and isn’t) at its core.

You can’t integrate simplicity into complexity.  But, you CAN replace complexity with simplicity.  I know it sounds difficult to do.  But, so is falling off a log.  The hardest part is simply deciding to opt out of the complex system practiced here in the US.

Here’s the key.  SIMPLIFY!   That’s it.  Just like with those mission trips, you get back to the very basics of what we do as chiropractors.

  • Tell the story in as few words as possible to as many people as you possibly can.
  • Don’t waste words on idle chatter.
  • Limit paperwork and procedures to the bare minimum required.
  • Do JUST chiropractic!  Locate and correct subluxations.  No medical diagnosis.  Better yet, do ONLY what is necessary.  If nothing else, make sure the Atlas is clear.
  • Offer a simple, affordable fee system that fits into most people’s budget.  Unlimited care plans at a fixed fee makes sense to me.

Personally, I have found The Membership Practice the most congruent way to practice.  The concept is not new, but growing.  I challenge every chiropractor who wants to enjoy their practice more by doing JUST chiropractic to simplify their business on every level.

Posted in Alternative health care, Blogroll, Chiropractic, Christianity, Health care, health insurance, Insurance, spirituality, wellness | Tagged: , , , , , , , , , , , , , , , , , , | 2 Comments »