A Different Way

to look at Life, Health, Business and Politics

Posts Tagged ‘holistic’

I’m a ChiropracTOR

Posted by Marietta chiropractor on April 20, 2011

I’m a chiropracTOR. My focus is on chiropracTIC and NOT on Medicine. Medicine has its own problems and kills lots of Americans every year. I DO get frustrated at how religious folks can be about their Medicine. Medicine is a Man-made contrivance and is subject to Man’s fallibility. At its core, chiropracTIC acknowledges a higher power in both the design and function of all living things. We don’t try to “fix” it. We just try to remove A barrier to its normal function.

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Posted in Alternative health care, Blogroll, Chiropractic, Christianity, Health care, health insurance, Health Issues, Life, religion, self help, spirituality, wellness | Tagged: , , , , , , , , , , , , , | 1 Comment »

My Chiropractic Blue Ocean Strategy

Posted by Marietta chiropractor on May 3, 2010

One of my favorite business books is Blue Ocean Strategy by W. Chan Kim.  In the book, Kim relates marketing products to the competition for fish in the shallow waters near the shore.  You’ve got fishermen and predators churning the waters for a limited supply of easy prey.  So what happens is that competition is stiff and eventually the sharks begin to attack and prey on themselves.  However, as you go further out to deep waters (the blue ocean) the supply is plentiful and the competition almost non-existent.  My profession, chiropractic, is like that, too.

Business is alot like that, too.  Especially in my profession where we have somewhere between 50-60,000 chiropractors competing for 7-10% of the population who regularly use chiropractors for back pain and neuromuscular problems.  Further still, chiropractors (as a profession) has tried to fit itself within a traditional allopathic approach to healthcare, dependent on third party reimbursement systems like insurance, personal injury, Workman’s Compensation and Medicare/Medicaid.  In so doing, they ensured that their competition is expanded to orthopedists, neurologists, physical therapists and even massage therapists.  Needless to say, the waters get chummed up pretty badly leaving lots of wounded practitioners, causing many to leave the profession altogether.

However, chiropractic in its founding was not as much a specific cure for anything.  Instead, it’s power was in removing a major source of interference in the proper function of the nervous system, THE master control system for your entire body.  When this interference is reduced, you simply function better.  You perceive your environment more clearly.  Your body perceives itself better.  You function at a higher level in every aspect of your life.  When that happens, you’re healthier, happier and simply are living life closer to your God-given potential.

So from my perspective, by staying in the shallow water of back pain and neuromuscular conditions, chiropractors confine themselves to selling you based on your weakness instead of your power.  Their marketing strategies are designed more to scare you into their offices instead of inspiring you into your own health and personal power.  Fee systems are based on what your insurance company will pay, which in many cases includes added charges for a variety of outside modalities.  So instead of a fee system that allows you to include chiropractic care as part of a lifestyle choice for you and your family, you get billed as much as possible for the limited number of visits allowed by your insurance carrier.

In the chiropractic blue ocean, people seek out the chiropractor to help them and their family feel better, work better and live better.  Just like the long term benefits of exercise, you are healthier and feel better.  You no longer need to go to your MD as much simply because you don’t get sick or hurt nearly as often.  You don’t think twice about your regular visits to the chiropractor because it’s just part of what you do.  Further, this new strategy includes a fee system that is based on lifetime wellness care instead of short term crisis care.  Somewhat like your health club membership, it rewards you for regular use both in financial and health benefits.  In my office, that fee is an annual fee that is less than your typical out-of-pocket costs with a standard health insurance policy.

One of the prejudices some people have about us chiropractors is that we want you to keep coming for the rest of your life.  OF COURSE WE DO!  We want you to enjoy your life, ALL OF IT from now on!

One of my mentors often asked “What is your profession?  What do you profess?”  I profess wellness and wholeness.  My fees are merely an extension of my profession.  I am neither a medical doctor or physical therapist.  I AM a chiropractor that helps you get the most out of your life for the rest of your life.  There’s room out here in the deep water to swim and play without fear of being eaten by the sharks.  Come on out!



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