A Different Way

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Posts Tagged ‘Marietta’

Dollar Tree and The Membership Practice

Posted by Marietta chiropractor on February 21, 2011

My daughter and I love the Dollar Tree.  It’s amazing how many things you can buy there for $1.  You can get tools, batteries, food, cleaning products, toys, holiday decorations, gift wrap, etc.  It’s ridiculous.  As an economist and former banker, I’m also amazed that there’s a business that there’s enough profit margin on $1 items to pay rent for a retail location, salaries and utilities and STILL make a profit significant enough to make it a worthy investment.

But, I LOVE the concept.  It’s simple.  It’s clear what they do.  It’s easy to get, find what you want and get out.  That’s the premise of The Membership Practice: Great chiropractic adjustments available in a hassle free, affordable manner so that virtually anyone can afford to feel better, work better and live better ALL THE TIME!

Dollar Tree and The Membership Practice is NOT about cheap.  It’s a business model that respects the consumer’s (your) time and resources while ensuring a reasonable profit on each visit.  This mode of practice is designed to attract LOTS of dedicated, long-term clients that ensures an excellent income on a low overhead, low stress practice for the chiropractor.

Whether you’re looking for a chiropractor or a chiropractor looking for a simpler way to practice, think about The Membership Practice.

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CCE Reveals Contempt for US Deptartment of Education

Posted by Marietta chiropractor on October 29, 2010

It’s amazing that so many people were surprised at the Council on Chiropractic Education’s (CCE) recent proposal to essentially strip chiropractic education of everything chiropractic.  But for those of us who have watched the CCE closely over the years know full well what a corrupt and depraved organization it truly is and what contempt it has for both the accreditation process and the US Dept. of Education.

Throughout the history of CCE, it has been at odds with those chiropractic schools that upheld those principles on which the chiropractic profession was founded.  Being the only agency certified by the United States Department of Education to offer accreditation to chiropractic colleges, CCE has subtly (in some cases) and not so subtly in others imposed its will on chiropractic teaching institutions for almost four decades.  During that time the cost of chiropractic education has soared.  Coincidentally, so have student loan default rates.  Also in recent times, the organization has illegally taken one school’s accreditation only to have it restored in Federal court.

One of the justifications for CCE taking the accreditation of Life University in 2002 was that the school failed to adhere to CCE standards.  Obviously, one of CCE’s standards was NOT honest and forthright representation as the organization had manipulated its corporate structure and bylaws to put itself in a position to yank Life’s accreditation while the school had no representation on either the CCE Board of Directors or its Council on Accreditation.  At the time, Life University graduates accounted for 20% of all practicing chiropractors.  Yet, one school on the COA had graduated fewer than 100 chiropractors and did not even have a human dissection lab.  Other schools represented on the COA and Board of Directors were under severe financial stress, benefited from the exodus of students from Life AND even had a role in the decision to remove Life’s accreditation.

So at the very least, CCE has tainted both its own credibility and that of the US Dept. of Education from whom CCE gets its authority.

In a hearing in June of 2006 by USDOE’s National Advisory Committee on Institutional Quality and Integrity, CCE was admonished by the members of the Committee to make its processes more transparent to both the public and the profession and to make certain that CCEs reputation (and reality) of bullying its schools was curtailed.

Well, CCE has not failed to disappoint those of us that know it well.  Just in the last few months, CCE has authorized one of its schools to offer degrees “equivalent to” the Doctor of Chiropractic degree.  Further, in its latest proposed changes, CCE has removed everything from chiropractic education that makes the profession chiropractic.  While those chiropractic schools that attract the most students are the more conservative schools that continue to teach the founding principles, CCE continues to push the profession’s schools in a direction shunned by the market for chiropractic education.

What a bold move for CCE!  In less than a year, it will be back in front of the USDOE to have its status renewed as the sole accrediting authority for the chiropractic profession, the organization has tried to sneak these changes through with a minimum of time available to the profession for input.  However, the proposed changes were discovered in time for literally thousands of responses from a broad spectrum of the profession.  I don’t know what CCE will do with those proposed changes, at this time.  I DO know that if left to its own devices, CCE will seek more opportunities to force its will on the profession by way of the institutions it controls with an iron fist.

There is only one conclusion that can be drawn from CCE’s continued aggressive moves on chiropractic education.  That conclusion is that CCE has nothing but contempt for both the US Department of Education and the entire accreditation process.  It has literally spit in the face of those bureaucrats in Washington, DC who are dedicated to ensuring quality education through through the accreditation process.  CCE has threatened the health of the public, the profession and the American taxpayer.  CCE has run up the cost of chiropractic education beyond the typical graduate’s ability to pay, forced courses on programs that most practitioners will find illegal to use in their practice thus causing student loan default rates (among virtually EVERY chiropractic school) that dwarf those of other health professions.

Many will disagree.  But personally, I believe CCE cannot be fixed, that it should lose its certification by the US Dept.. of Education and that either an alternative accrediting authority be formed or that chiropractic teaching institutions continue their accreditation by regional agencies like SACS (Southern Association of Colleges and Schools) until a credible alternative accreditation agency can be formed.  In this case, nothing is better than what we now have.

Posted in Alternative health care, Blogroll, Chiropractic | Tagged: , , , , , , , , , , , , | 2 Comments »

Love, Fear and Your Health

Posted by Marietta chiropractor on October 5, 2010

Sometimes we get so caught up in the way of the world that we tend to forget some simple truths.  “Scientific” studies are always pointing out ways to treat one condition or the other.  Other “scientific” studies tell us what’s bad for our health.  Yet over time, those “scientific” studies are often shown to have been somewhat errant either in their results, their assumptions or their methods.  We even find that some “scientific” studies are even designed to scare us into buying in to a mindset of fear, sickness and disease that can make us timid, fearful consumers of drugs, treatments and various protections.  To me, this is appalling.

As a former American President once said “All we have to fear is fear itself.”  Nothing could be more accurate.   think about fear for a moment.  When you’re scared, what do you do?  You contract into a defensive posture.  When you stay in a contracted state, you become stiff, inflexible.  Over time, you lose the ability to react to life’s situations appropriately.  Accumulated inappropriate responses causes your body and your life to break down.  Eventually, things start to fall apart.  Finally, you succumb to a lifetime of fearful reactions.  Disease and death overtake you.  In other words, you may live a long time, but you don’t really “live”.  Instead, you die a little every day over a lifetime.  Miserable. Scary.

Let’s look at the other end of the spectrum, love or faith.  What happens when you love?  You open yourself to a world of opportunity and joy and experience.  You grow.  You become flexible and adaptable to life’s situations and challenges.  There’s a passage in the Bible that says “Perfect love casts out fear.”  So when you decide to look for what is good in your life, your body and your relationships, you begin to live expansively.  Life’s challenges become opportunities.  Instead of thinking about death ad disease, your focus is on life and wholeness and health and happiness.  True “science” has shown that stress (or fear) causes heart disease, cancer, strokes, ulcers and chronic and autoimmune disease.  Ask yourself, “What would the opposite cause?”  The answer, of course, is health, wellness, wholeness, happiness and joy.

Life is not always easy.  And, it’s impossible to be happy with every outcome.  But, I will tell you that if you love life, life will love you back.   Open yourself to all that life has to offer.  Look with suspicion at anyone who tries to sell you on fear.  Always question their motives and their methods.  Ponder the magnificence and perfection of Nature and always doubt that anyone could improve on its Design.  And when you do, you will see that perfect love casts out fear.  Be well.

Posted in Alternative health care, Blogroll, Chiropractic, Christianity, Ethics, Fitness, Health care, Life, motivational, religion, self help, spirituality | Tagged: , , , , , , , , , , , , , , , , , , , , , , | 5 Comments »

Does your life suck?

Posted by Marietta chiropractor on September 27, 2010

Seems like everywhere I go, there’s always someone talking about how bad life is.  I know you hear it, too.  “My job sucks!  My spouse sucks.  This economy sucks.  My life sucks!”

You could really get depressed listening to that nonsense all day long.  Imagine if you were a psychotherapist.  Man, THAT would SUCK!  But, it really is amazing how in a country as affluent and rich with resources, opportunities and freedoms that virtually anyone could be depressed.  Yet, the Unites States consumes more psychotropic drugs than the rest of the world COMBINED!

How could this be?  Amid the affluence and freedom available to every American, we each should be far enough up Maslow’s ladder that depression or anxiety simply would not exist in America.  Even the poorest of American’s are RICH (not just well off) compared to most of the rest of the World.

Maybe we’ve just grown so accustomed to “Easy Street” that we’ve become self-absorbed as a nation and a people.  Seems like we’re either feel guilty because we have more than the rest of the World or inadequate that we don’t have as much as our neighbor.

What would happen if instead of comparing ourselves to everyone else, we simply compared ourselves to what WE each could do or be?  Then, the only anxiety in a person’s life would be that they are not living up to their own potential.  That realization should free anyone and everyone from depression and anxiety because once you realize that your only competition is yourself, you can correct virtually any problem you have.

Sure, there are some problems over which you have little or no control,  However, you DO have control over how you see those problems and how you deal with them.  That’s when you quit being a victim and become a participant in life.  The more you participate the less time you have to be merely a spectator in your own life.  Talk about adding meaning to life.  Wow!

A mentor once said “Comfort arrives as a guest, lingers as a host and stays to enslave you.”  Don’t become a slave to your own comfort zone.  Get off the bench and onto the field.  Taking the hits and making the hits add a whole dimension to the game of life that is never apparent from the stands or in front of the TV or PC.

Make life worth living by living it!

Posted in Alternative health care, Blogroll, Chiropractic, Christianity, Ethics, Fitness, Health care, Life, motivational, religion, self help, spirituality, wellness | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Chiropractic Maintenance: If It Ain’t Broke Don’t Fix It, Maintain It!

Posted by Marietta chiropractor on September 22, 2010

One of the most misunderstood and misused concepts in healthcare is that of “chiropractic maintenance”.  Let me explain.

Some folks go to the chiropractor because their back went out or their in some sort of pain.  And because chiropractic adjustments are so effective in taking pressure off nerves that cause pain, symptoms clear up pretty quickly.  Well, relatively quickly depending on how long symptoms have been apparent.  This usually takes a few weeks to a month.  Most folks that use chiropractic care simply for pain relief end up coming back sooner than later because the problem was not fully corrected before they stopped care.

And then, some folks go to the chiropractor not only to get rid of the pain but to do what they can to keep the pain from coming back.  This process can usually take anywhere from 3-6 months.  There’s a good chance in some cases that the pain never returns and the person thinks everything is OK.   And as long as the symptoms don’t return neither does the patient.  And, as long as symptom relief and prevention is concerned that’s probably a reasonable outcome.  Most chiropractors that accept insurance would probably say that is perfectly fine.  It’s great (sort of) for everyone.  Patient knows where they can go for relief and the chiropractor always has a source of insurance reimbursement.

But then, there’s maintenance care.  Some folks look at maintenance care as a preventive measure to keep that serious problem from coming back.  And, you know what?  It IS great for that.  But, maintenance care always presents a problem.  Insurance doesn’t pay for it and Americans expect to use their insurance if they have it.  Many times, patient and chiropractor alike tell little white lies to the insurance carrier so that their patient can continue their maintenance.  Ongoing care is GOOD.  But, having patient and doctor lie to have insurance pay for it is NOT good.

There’s a bigger reason why chiropractic maintenance is a good idea.  In fact, I think “chiropractic maintenance” is a better idea than crisis or corrective care.  While some view “maintenance” as a preventive measure, that’s only a small part of the benefit that “maintenance” affords you.

The best comparison I can think of is your car.  Just about everyone maintains their car at some level or another.   We know to change the oil every 3-5000 miles, to rotate the tires on a regular basis, to have the front-end aligned, to check the radiator, the transmission fluid and so on.  Obviously, doing these things will help prevent breakdowns and maybe even accidents.  But what routine maintenance on your car REALLY does for you is to give you peace of mind.  Not only do you have the comfort of knowing your car is safer to drive it’s also less likely to have a breakdown.  You know that now your car will now run better.  And because it runs better and you worry less, you can enjoy driving and focus on those other things that make your life better.

Ongoing chiropractic “maintenance” care does that same thing for your body and your life.  As you and your chiropractor keep stress off your nerve system, your body functions better and helps prevent all sorts of problems in the future.  It also helps you be better able to handle future stresses.   In short, “chiropractic maintenance” will make every aspect of your life more effective and enjoyable.

Oh, here’s another great reason to choose ongoing “chiropractic maintenance” care.  It’s cheaper.  Just like a regular oil change is cheaper than replacing a burnt out engine, regular wellness visits take only a few minutes while the benefits pile up.  One of the aspects of my practice that I really enjoy is that folks come in smiling and leave smiling.  And because you pay monthly or yearly, you never have to deal with the hassle of insurance, copays and collections.

So, regardless of your health situation, whether sick and hurting or a finely tuned athlete, I encourage you to seek out a chiropractor who specializes in “maintenance” or wellness care.  Heck, you can even qualify them by looking for someone who doesn’t even take insurance.  Good luck in enjoying your new worry free body and lifestyle!

Posted in Alternative health care, Blogroll, Chiropractic, Economics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, Life, motivational, self help, spirituality, Weight loss, wellness | Tagged: , , , , , , , , , , , , , , | 2 Comments »

What IS a Chiropractic Smile?

Posted by Marietta chiropractor on May 24, 2010

Have you ever known someone who just always seems to be smiling?  They seem to ALWAYS feel good.  Nothing seems to bother them.

Well, what you’re seeing is someone who’s comfortable in their own skin.  They’re confident in who they are and what they are.  Life is not defined by their fears but by their faith in knowing they don’t have to live in fear…of anything.

OK.  So what does this have to do with chiropractic?  You probably know folks like that who have NEVER seen a chiropractor.  So have I. BUT, I’ve also seen lots of folks over the years who USED to live in fear of sickness, disease, infirmity and uncertainty who now live powerful lives.  OK.  OK.  Chiropractic.

Here’s the real power of chiropractic.  Chiropractic is based on the premise that everything in the Universe is organized.  In fact, that organization gives all matter its properties and maintains it in existence.  And, that organization is obviously in all living things.  In living things, that mechanism’s job is to help you (and all living things) be the MOST and ?BEST you can be.  It interprets the environment and stimulus around you and responds appropriately.  It knows what is the right chemical balance in YOUR body and dispenses the right hormones in the right amount at the right time.  Really, it’s beautiful!

In fact, it’s the “thing” that keeps all the individual cells, tissues, organs and systems in your body working together in harmony to keep you functioning.   It’s THAT mechanism that leaves a living thing when it dies.  In fact, that mechanism STOPS working the moment you die.  There is STILL life in your body.  It’s just not coordinated.  The life that’s left is random, each individual cell doing ITS very best to survive.  That’s what happens when your body decomposes.  The organizing mechanism leaves you and chaos is left.

That organizing mechanism CAN be diminished in living things, particularly humans.  It can be disturbed by chemical, physical or emotional stress.  The more of these stresses that exists, the more chaotic the organization of the function of the cells, tissues, organs and systems in your body.  In other words, the diminished organization actually causes “less life”.  Eventually, this can lead to sickness, infirmity and disease.  In an effort to deal with the symptoms of this disorganization, people are convinced that drugs can help or that surgery can remove an offending organ.  Sadly, these remedies only mask the EFFECTS of a disorganized body while allowing the REAL problem to continue.

Folks under long term chiropractic wellness care routinely remove a significant cause of this disorganization.  So, their bodies work in a more organized way.  When that happens, they have less need for drugs or surgery.  As they learn to trust and listen to their bodies, they move in a more powerful, independent way.  Their confidence in themselves, their design and the Design for their life continues to grow.  The more they’re able and willing to listen to that little voice inside them, the more powerful their health and life.  Things just work better.  And like money invested routinely with interest and dividends reinvested, their life becomes even more dynamic.

So, the chiropractic smile is power, strength, confidence and joy on the inside expressed on the outside.  My wish for you is that you’ll want to experience this power in your life.  Find a wellness chiropractor that is confident in your potential.  If you can’t find one or don’t know how to find one near you, let me know.  I’ll help you find one.

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My Chiropractic Blue Ocean Strategy

Posted by Marietta chiropractor on May 3, 2010

One of my favorite business books is Blue Ocean Strategy by W. Chan Kim.  In the book, Kim relates marketing products to the competition for fish in the shallow waters near the shore.  You’ve got fishermen and predators churning the waters for a limited supply of easy prey.  So what happens is that competition is stiff and eventually the sharks begin to attack and prey on themselves.  However, as you go further out to deep waters (the blue ocean) the supply is plentiful and the competition almost non-existent.  My profession, chiropractic, is like that, too.

Business is alot like that, too.  Especially in my profession where we have somewhere between 50-60,000 chiropractors competing for 7-10% of the population who regularly use chiropractors for back pain and neuromuscular problems.  Further still, chiropractors (as a profession) has tried to fit itself within a traditional allopathic approach to healthcare, dependent on third party reimbursement systems like insurance, personal injury, Workman’s Compensation and Medicare/Medicaid.  In so doing, they ensured that their competition is expanded to orthopedists, neurologists, physical therapists and even massage therapists.  Needless to say, the waters get chummed up pretty badly leaving lots of wounded practitioners, causing many to leave the profession altogether.

However, chiropractic in its founding was not as much a specific cure for anything.  Instead, it’s power was in removing a major source of interference in the proper function of the nervous system, THE master control system for your entire body.  When this interference is reduced, you simply function better.  You perceive your environment more clearly.  Your body perceives itself better.  You function at a higher level in every aspect of your life.  When that happens, you’re healthier, happier and simply are living life closer to your God-given potential.

So from my perspective, by staying in the shallow water of back pain and neuromuscular conditions, chiropractors confine themselves to selling you based on your weakness instead of your power.  Their marketing strategies are designed more to scare you into their offices instead of inspiring you into your own health and personal power.  Fee systems are based on what your insurance company will pay, which in many cases includes added charges for a variety of outside modalities.  So instead of a fee system that allows you to include chiropractic care as part of a lifestyle choice for you and your family, you get billed as much as possible for the limited number of visits allowed by your insurance carrier.

In the chiropractic blue ocean, people seek out the chiropractor to help them and their family feel better, work better and live better.  Just like the long term benefits of exercise, you are healthier and feel better.  You no longer need to go to your MD as much simply because you don’t get sick or hurt nearly as often.  You don’t think twice about your regular visits to the chiropractor because it’s just part of what you do.  Further, this new strategy includes a fee system that is based on lifetime wellness care instead of short term crisis care.  Somewhat like your health club membership, it rewards you for regular use both in financial and health benefits.  In my office, that fee is an annual fee that is less than your typical out-of-pocket costs with a standard health insurance policy.

One of the prejudices some people have about us chiropractors is that we want you to keep coming for the rest of your life.  OF COURSE WE DO!  We want you to enjoy your life, ALL OF IT from now on!

One of my mentors often asked “What is your profession?  What do you profess?”  I profess wellness and wholeness.  My fees are merely an extension of my profession.  I am neither a medical doctor or physical therapist.  I AM a chiropractor that helps you get the most out of your life for the rest of your life.  There’s room out here in the deep water to swim and play without fear of being eaten by the sharks.  Come on out!



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Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, wellness | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »

So, Doc. What If I Don’t Need a Miracle Healing?

Posted by Marietta chiropractor on April 19, 2010

Chiropractic is powerful stuff if practiced from its Principles.  When a chiropractic adjustment (especially a specific Upper Cervical adjustment) is delivered, it relieves stress on the nervous system allowing your body to do miraculous things.  Having said that, I wonder how many people really hear that story AND if they do, how many are even motivated by it?

People are so bombarded with outrageous claims on everything from miracle juices from exotic jungles to vaccinations for Swine flu, as well as from car dealers to soap peddlers.  So, the natural reaction is to simply turn down the volume OR go to the bathroom at the commercial break.  In other words, when we start railing on the evils of Medicine and our own miraculous healings, folks tend to tune us out.

Granted, most chiropractors see plenty of people desperate for hope and who have come to us when all else has failed them.  But generally, people stay under chiropractic care because it simply makes them feel better than they ever have before and enables them to do more of what they want when they want and how they want.  The side benefit, oddly enough, is that they no longer suffer from back pain or migraines or seizures or ulcers or cancer.

I think one reason only 7-10 percent of Americans go to chiropractors is that chiropractors do a crappy job of telling our story.  We assume that the only ones who need us are the ones suffering from some health malady.  Our whole message is centered around death and sickness when our Principles are based in life and vitality.

Honestly, I KNOW the miracles that are happening inside a person when I adjust them.  I want MORE people to receive those same miracles.  But, it’s not fair to ask someone who’s never been exposed to chiropractic to eat the whole elephant in a single sitting.  If they have the chance to digest a bite at a time, they’ll understand over time, will remain under my care and tell all their friends about how great their life is since they discovered chiropractic.

So, my message is simple “If you want a better, fuller, more expressive life…get adjusted.  Stay adjusted.”




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Posted in Alternative health care, Blogroll, Chiropractic, Fitness, Health care, Health Issues, self help, wellness | Tagged: , , , , , , , , | 2 Comments »

Thanksgiving and Social Networking

Posted by Marietta chiropractor on November 25, 2009

What a great networking opportunity Thanksgiving represents!

Now, you may think this is somewhat cynical.  Just the idea of using a holiday gathering of family and friends SHOULD be an occasion free from businesses and sales pitches.  And of course, you are right, somewhat.

After everyone has gotten and given their hugs and everyone is caught up on “family business”, what do we do?  Well, there’s the meal, dessert, then football or conversation.  But, how many times have you gotten into conversations with friends and relatives about some of the challenges they might be having?  How many times in the past have you simply let the topic pass and never give it another thought?

If you are involved at all in “social networking” for your business, I want you to approach things differently this year.  Take your Rolodex with you!  Not (necessarily literally, but maybe) with you.  Instead of trying to sell your own business to your family and friends, try helping THEM by sharing your contacts with them!  What better way to give a gift than to help someone you know than to introduce them to someone else you trust.

What better way to give “Thanks” than by “Giving” your shared friendships to others in a way that helps everyone?  We sell best when we sell least.  People refer to people they like.  So, strive to be the kind of person people like.

In America, we have much for which to give thanks.  Thanksgiving is not as much about celebrating your faith as it is about celebrating life.  Take nothing for granted.  Life is too short and too precious to complain.  Look for the good in all things and in everything.  Remember, regardless of how bad our own situation may be there is always someone worse off.  In all things give thanks.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Health care, Life, motivational, Real Estate, self help, Small Business | Tagged: , , , , , , , , | 1 Comment »

Gloom and Doom Are For Sissies!

Posted by Marietta chiropractor on October 31, 2009

Because of my banking and real estate background, I have an opportunity to consult with chiropractors about their business.

I was working with a particular chiropractor today on negotiating the lease for her new practice. The negotiations had gone well with some excellent concessions on the perfect location for her business. That’s when she started to doubt herself. Apparently, she had heard on the news that the economy was SO bad that there was a 12 month supply of empty office space on the market.  “Should I rethink even starting a practice now?”

While I’m aware of the state of the economy, you should be VERY leery of blanket statements about how bad things are. There is NEVER a better time to start a new business or make the right investment than in a recession, ESPECIALLY a deep recession like this one. Certainly, there are LOTS of empty buildings and space for lease and there are lots of folks going out of business and layoffs and lions and tigers and bears! Oh my! HOWEVER, in the midst of all the bad news there is lots of GOOD NEWS!

Sure, there IS plenty of empty space and folks are going out of business and there are layoffs. BUT, look at it from another perspective. For THIS particular chiropractor, there was only a FEW places that would work for her. The space we found was the PERFECT size in the PERFECT location with a MOTIVATED landlord and LOWER RENT than should EVER have been able to find just a year ago! Furthermore, there is an abundance of highly qualified folks willing to work for almost anything just to have some income.

So, before you buy into the gloom and doom of the recession, understand that it creates great opportunities for small businesses to flourish. So, get to work seeking, even creating great opportunities for yourself TODAY!

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