A Different Way

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Posts Tagged ‘UCAFF’

Holy Crap! So that’s what $69 a month can do!

Posted by Marietta chiropractor on June 8, 2011

I’m a chiropractor.  I’m “cheap”.  I charge $69 a month for “unlimited care”.  Some of my chiropractor friends think I’m crazy.  And, some of my chiropractic non-friends accuse me of cheapening my profession and even breaking the law.  Consumers sometime wonder “what’s the catch?”  But, the folks that like how they feel from getting adjusted on a regular basis LOVE me.  Some think I’m a “marketing genius”.  I like to think they’re pretty bright, too.

Let’s take a look and see who is right, me or my detractors.  I know I’m right.  I just feel the need to give my detractors a crack at being right.

When I first started getting adjusted 22 years ago, I had health insurance and gladly used it to pay for my care.  But, it wasn’t long after that that I became self-employed and no longer had a third party paying for my adjustments.  So, I did what any intelligent, red-blooded American man would do, I married my chiropractor and have not had to pay for my adjustments since!

After seeing and experiencing the wondrous benefits of getting checked by a chiropractor on a regular basis (and seeing it work on my own kids) I decided to become a chiropractor.  The joy and miracles I’ve experienced as a result of that decision are sometimes difficult for me to express in words.  My kids are healthy, happy and strong and have never worried about sickness or disease.  Neither have had a single vaccination (well, until my son entered the Army) nor dealt with chronic or infectious disease as a result.  And, I’ve not even taken an aspirin for the problem that led me to get adjusted in the first place.

Early in my own chiropractic career, I decided that I wanted to make this thing afforded and accessible to virtually everyone.  You see, I’m what’s called a DE chiropractor.  We understand that the world would be a better place if EVERY family could realize the benefits from chiropractic that my family has.  Some of my early mentors, including Drs Bob Sottile, Jim Sigafoose, Sid Williams and Richard Santo always posed the challenge “Make your care affordable and see lots of people”.  That was a formula that I could understand and embrace.

So, that’s what I did.  Like I said earlier, we charge a low monthly membership fee of $69.  It’s a little more for a couple and a family.  My thinking was not necessarily to make it “cheap” but to have a fee that someone would be willing to pay every month for the rest of their life.  In my case, if I had been paying just $69 a month, I would have paid over $18,ooo!  EIGHTEEN THOUSAND DOLLARS!  What if I had a hundred clients doing that or two hundred, three or five?  Do the math!

I wonder how we could transform the chiropractic profession from a bunch of insurance chasing back crackers to an army of folks helping families live fuller, happier drug-free lives?  What a wonderful place America (and the World) would be if we could help get millions fo families off drugs and on life!  I’m thinking $69 a month just might change the World!

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, Life, military, motivational, self help, Small Business, vaccination, wellness | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »

Dollar Tree and The Membership Practice

Posted by Marietta chiropractor on February 21, 2011

My daughter and I love the Dollar Tree.  It’s amazing how many things you can buy there for $1.  You can get tools, batteries, food, cleaning products, toys, holiday decorations, gift wrap, etc.  It’s ridiculous.  As an economist and former banker, I’m also amazed that there’s a business that there’s enough profit margin on $1 items to pay rent for a retail location, salaries and utilities and STILL make a profit significant enough to make it a worthy investment.

But, I LOVE the concept.  It’s simple.  It’s clear what they do.  It’s easy to get, find what you want and get out.  That’s the premise of The Membership Practice: Great chiropractic adjustments available in a hassle free, affordable manner so that virtually anyone can afford to feel better, work better and live better ALL THE TIME!

Dollar Tree and The Membership Practice is NOT about cheap.  It’s a business model that respects the consumer’s (your) time and resources while ensuring a reasonable profit on each visit.  This mode of practice is designed to attract LOTS of dedicated, long-term clients that ensures an excellent income on a low overhead, low stress practice for the chiropractor.

Whether you’re looking for a chiropractor or a chiropractor looking for a simpler way to practice, think about The Membership Practice.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Health care, health insurance, Health Issues, Insurance, self help, Small Business, vaccination, wellness | Tagged: , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

The Membership Practice: Walmart and Unlimited Chiropractic Care

Posted by Marietta chiropractor on January 17, 2011

Some people just don’t like Walmart.  But, LOTS of people obviously DO like Walmart.  In fact, in less than 50 years Walmart has become the largest corporation in the world.

Walmart is the world’s largest corporation for one reason, value.  Sam Walton’s little business became a BIG business because their prices were just a shade lower than their competition’s.  As a result, the average American family shops at Walmart EVERY week for the typical stuff you could buy at any grocery store or hardware store or clothing store.  Granted, no one goes to Walmart for specialty items or designer clothing.

While the typical prejudice is that Walmart serves only low-income families, actual research shows that the retailer has a growing high-income clientele that shops there for their store brand items for even greater savings.  In other words, intelligent, informed consumers shop there to save money on items they purchase on a routine basis where name brands are not necessary and the saving sis appreciated.

Which brings me to The Membership Practice, a concept in chiropractic that provides individuals and families with access to chiropractic care at affordable fees without the need for insurance.  In fact The Membership Practice model offers unlimited chiropractic care at a low monthly fee deducted from your credit/debit card.  The business model is based on long-term maintenance and wellness care.  The assumption is that the average user of wellness-based chiropractic care will get checked an average of once a week.  At Langley Chiropractic Office (in Marietta, GA) the monthly fee is $69 for an individual and $129 for an entire family.

While some practitioners complain that the fees is too low and cheapens the profession’s image, my response is “baloney!”.  The concept actually enables chiropractors to help more people get the regular care that helps families stay healthy and out of the doctor’s office.  Fewer trips to the doctor’s office means money saved that can go to other needs the family may have like vacation, retirement, braces, etc.  Just like Walmart’s new slogan ““Saving people money so they can live better lives”, The Membership Practice aims to lower the barriers to families having affordable access to routine chiropractic care anywhere in the United States.

Heck, I can even see The Membership Practice in all 6000 or so Walmart stores across America!  What a great deal for Walmart, chiropractors and the public.  Imagine getting the family adjusted once a week when they go to Walmart or 500-1000 new customers going shopping at Walmart when they go for their weekly adjustments. Imagine 12-15,000 fully employed chiropractors earning a good living as they adjust hundreds or thousands of folks each week.  And, imagine the money and lives saved because of the number of Americans taking fewer drugs and making fewer visits to the doctor’s office because of their new-found health.

The vision of The Membership Practice is that every man, woman and child in America has access to quality, affordable chiropractic care.  Insurance is hardly affordable for chiropractic care these days.  IF the average American is to have ready access to regular chiropractic care, it is imperative that the profession find ways to make it available.  And honestly, I’ve always believed the free market is where the solution to rising health care costs would be found.

Look for The Membership Practice near you.  If you don’t have one, let me know.  I’ll help you find one.  And, maybe one day you’ll even find them in your local Walmart store.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, Life, motivational, self help, vaccination, Weight loss, wellness | Tagged: , , , , , , , , , , , , , | 11 Comments »

All You Can Eat Chiropractic

Posted by Marietta chiropractor on August 10, 2010

Have you noticed the number of all-you-can-eat restaurants popping up all over the place?  You’d think the quality of food would be (let’s say) lacking.  In most places, though, the quality of food is pretty good while staying fresh and hot.  Oh yeah, those places always seem to be busy!

What would happen if your chiropractor (or other healthcare provider) offered a limited number of services and a reasonable (even low) price for unlimited care?  Here’s what.  You’d get better, more focused care in less time at a great value.  The other thing that would happen is that you’d see your chiropractor more often because you CAN!  Oh yeah, you’d experience the long-term benefits of regular adjustments, too!

It’s time for chiropractors (and ALL health providers) to take a second look at how they offer their services and be more transparent with their clientele.  The day of hiding behind their white coat and insurance reimbursement are all but gone.  Adapt or die.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, Other Advocacy Blogs, Politics, vaccination, wellness | Tagged: , , , , , , , , , , | 2 Comments »