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Posts Tagged ‘unlimited chiropractic care’

NASCAR and Unlimited Chiropractic Care

Posted by Marietta chiropractor on June 4, 2012

NASCAR and unlimited chiropractic care?  I know you’re saying “What the heck is this guy talking about?”  Let me tell you.

I grew up in the South at a time when NASCAR and stock car racing was much different than it is today.  Stock car racing got its start during a time when moonshining was a big business.  Runners would “soup up” their cars to make sure they could outrun “The Man” while delivering their load of illegal whiskey. 

So, early stock car racers were sort of a different breed.  They talked funny.  They were at least a little quirky or unconventional.  And, they ran on an oval track. So, their route to success was pretty well defined.  There wasn’t much they could do but keep it on the track.  After that, they just went ALL OUT!  Peddle to the metal and hands on the wheel!

Chiropractors are cut from the same mold.  Well, most of us anyway.  We think and talk differently than most folks in the healthcare business.  We even talk differently than most of the general public.  And, we have a certain set of principles that keep us on track.  And if we’re doing things right, we focus on the ONE thing that ONLY a chiropractor can do.  And when we do that and do it right, we stay busy with little time for other distractions.

That’s where the unlimited chiropractic care thing comes in.  As a membership practice, we offer ONLY simple, straight chiropractic care designed to help you function at a higher level in every aspect of your life.  You don’t need insurance because our fee systems are simple and affordable.  You don’t need insurance because we exist for YOUR convenience.  You don’t need a lot of time because we keep it simple.  The point is, you don’t waste time or money because we keep it simple, focused and powerful.  And the simpler we keep things, the more people we can see.  And, that cycle just grows on itself so you can get great care, quickly and at a lower cost than in traditional settings.

Why unlimited chiropractic care?  Simple.  Because that is the ONLY way we know to make sure you get all the chiropractic care you need.   Because you will live in your body for the rest of your life AND because the quality of your life depends on a fully functioning nervous system, you should have ready access to quality chiropractic care on a regular basis for the rest of your life.  So, that is part of our plan.  Unrestricted access (during our normal hours of operatioImagen) and an affordable fee.  Simple?  We hope so.

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Dollar Tree and The Membership Practice

Posted by Marietta chiropractor on February 21, 2011

My daughter and I love the Dollar Tree.  It’s amazing how many things you can buy there for $1.  You can get tools, batteries, food, cleaning products, toys, holiday decorations, gift wrap, etc.  It’s ridiculous.  As an economist and former banker, I’m also amazed that there’s a business that there’s enough profit margin on $1 items to pay rent for a retail location, salaries and utilities and STILL make a profit significant enough to make it a worthy investment.

But, I LOVE the concept.  It’s simple.  It’s clear what they do.  It’s easy to get, find what you want and get out.  That’s the premise of The Membership Practice: Great chiropractic adjustments available in a hassle free, affordable manner so that virtually anyone can afford to feel better, work better and live better ALL THE TIME!

Dollar Tree and The Membership Practice is NOT about cheap.  It’s a business model that respects the consumer’s (your) time and resources while ensuring a reasonable profit on each visit.  This mode of practice is designed to attract LOTS of dedicated, long-term clients that ensures an excellent income on a low overhead, low stress practice for the chiropractor.

Whether you’re looking for a chiropractor or a chiropractor looking for a simpler way to practice, think about The Membership Practice.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Health care, health insurance, Health Issues, Insurance, self help, Small Business, vaccination, wellness | Tagged: , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

The Membership Practice: Walmart and Unlimited Chiropractic Care

Posted by Marietta chiropractor on January 17, 2011

Some people just don’t like Walmart.  But, LOTS of people obviously DO like Walmart.  In fact, in less than 50 years Walmart has become the largest corporation in the world.

Walmart is the world’s largest corporation for one reason, value.  Sam Walton’s little business became a BIG business because their prices were just a shade lower than their competition’s.  As a result, the average American family shops at Walmart EVERY week for the typical stuff you could buy at any grocery store or hardware store or clothing store.  Granted, no one goes to Walmart for specialty items or designer clothing.

While the typical prejudice is that Walmart serves only low-income families, actual research shows that the retailer has a growing high-income clientele that shops there for their store brand items for even greater savings.  In other words, intelligent, informed consumers shop there to save money on items they purchase on a routine basis where name brands are not necessary and the saving sis appreciated.

Which brings me to The Membership Practice, a concept in chiropractic that provides individuals and families with access to chiropractic care at affordable fees without the need for insurance.  In fact The Membership Practice model offers unlimited chiropractic care at a low monthly fee deducted from your credit/debit card.  The business model is based on long-term maintenance and wellness care.  The assumption is that the average user of wellness-based chiropractic care will get checked an average of once a week.  At Langley Chiropractic Office (in Marietta, GA) the monthly fee is $69 for an individual and $129 for an entire family.

While some practitioners complain that the fees is too low and cheapens the profession’s image, my response is “baloney!”.  The concept actually enables chiropractors to help more people get the regular care that helps families stay healthy and out of the doctor’s office.  Fewer trips to the doctor’s office means money saved that can go to other needs the family may have like vacation, retirement, braces, etc.  Just like Walmart’s new slogan ““Saving people money so they can live better lives”, The Membership Practice aims to lower the barriers to families having affordable access to routine chiropractic care anywhere in the United States.

Heck, I can even see The Membership Practice in all 6000 or so Walmart stores across America!  What a great deal for Walmart, chiropractors and the public.  Imagine getting the family adjusted once a week when they go to Walmart or 500-1000 new customers going shopping at Walmart when they go for their weekly adjustments. Imagine 12-15,000 fully employed chiropractors earning a good living as they adjust hundreds or thousands of folks each week.  And, imagine the money and lives saved because of the number of Americans taking fewer drugs and making fewer visits to the doctor’s office because of their new-found health.

The vision of The Membership Practice is that every man, woman and child in America has access to quality, affordable chiropractic care.  Insurance is hardly affordable for chiropractic care these days.  IF the average American is to have ready access to regular chiropractic care, it is imperative that the profession find ways to make it available.  And honestly, I’ve always believed the free market is where the solution to rising health care costs would be found.

Look for The Membership Practice near you.  If you don’t have one, let me know.  I’ll help you find one.  And, maybe one day you’ll even find them in your local Walmart store.

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, Life, motivational, self help, vaccination, Weight loss, wellness | Tagged: , , , , , , , , , , , , , | 11 Comments »

Chiropractic Missions and The Membership Practice

Posted by Marietta chiropractor on November 1, 2010

In the late 90s, Dr. Jim Sigafoose lead a series of chiropractic missions to Central America.  Over a span of a dozen years, hundreds of chiropractors participated in those missions adjusting hundreds of thousands of people.  Still today, chiropractors do missions work all over the world.

Some of these missions stand out for several reasons.  One was the miracles.  People with chronic illness were healed.  The lame began to walk, the blind to see, the infirm strengthened and the hopeless regained hope.  Another reason was the sheer number of people served.  In single trips lasting up to 10 days, literally hundreds of thousands were adjusted by a mere handful of chiropractors.  Some  adjusted at least 10,000 in a single mission.  That’s 1,000 a day!  Probably one of the greatest things that resulted from those missions is that some chiropractors were set free of limitations.

I remember Sigafoose telling folks one time that participating in a mission had the potential for making or ruining a chiropractor’s practice.  When asked what he meant, he responded “You never see yourself or chiropractic in the same light again.  You’ll either go back and tear down the walls that limit you and chiropractic OR you’ll go back to where you were and resent the things you let hold you back.”

Some chiropractors returned and literally tore down the walls  and began adjusting in the open.  Others began to simplify their procedures and systems.  Still others converted to “All cash” practices to remove interference in their practice by third party payors..

Even today, many chiropractors say “How can it be that simple?”  One answer is to stop practicing as limited scope medical doctors diagnosing every patient and jumping through the hoops required to get paid by insurance carriers.  Still others have been pigeon-holed by their so-called chiropractic “education” into thinking you can’t possibly deliver quality chiropractic care to that many people in that short span of time.  Nothing could be further from the truth.

So, how could so few adjust so many in such a short period of time and STILL give quality chiropractic care?  The answers may amaze you.  Here’s just a few reasons why it worked:

  • Few words were spoken – Because of the language barrier, a simple presentation was made by an interpreter to large groups before getting in line.
  • Adjustments were limited to the upper cervical spine.  In other words, deliver the MOST effective adjustment to the MOST people in the LEAST amount of time.
  • Simplest procedures possible.  No paperwork.  No insurance.  No CYA.  No BS.  Chiropractic analysis ONLY.
  • No worries about money.  Many will say “Of course they were busy.  It was free!”  They paid plenty, just not as a direct fee.
  • The chiropractors had no distractions like phones, families, news, sports or world events.

Many have asked since those mission trips, “How can I integrate THAT perspective into my practice here in the US?”  The simple answer is “You can’t.”  Well, you can’t INTEGRATE that perspective into a traditional American-style chiropractic practice.  Simply put, today’s chiropractic is practiced literally from a Medical perspective with all it’s procedures and complexity.  And to make a point, THAT is exactly what chiropractic wasn’t (and isn’t) at its core.

You can’t integrate simplicity into complexity.  But, you CAN replace complexity with simplicity.  I know it sounds difficult to do.  But, so is falling off a log.  The hardest part is simply deciding to opt out of the complex system practiced here in the US.

Here’s the key.  SIMPLIFY!   That’s it.  Just like with those mission trips, you get back to the very basics of what we do as chiropractors.

  • Tell the story in as few words as possible to as many people as you possibly can.
  • Don’t waste words on idle chatter.
  • Limit paperwork and procedures to the bare minimum required.
  • Do JUST chiropractic!  Locate and correct subluxations.  No medical diagnosis.  Better yet, do ONLY what is necessary.  If nothing else, make sure the Atlas is clear.
  • Offer a simple, affordable fee system that fits into most people’s budget.  Unlimited care plans at a fixed fee makes sense to me.

Personally, I have found The Membership Practice the most congruent way to practice.  The concept is not new, but growing.  I challenge every chiropractor who wants to enjoy their practice more by doing JUST chiropractic to simplify their business on every level.

Posted in Alternative health care, Blogroll, Chiropractic, Christianity, Health care, health insurance, Insurance, spirituality, wellness | Tagged: , , , , , , , , , , , , , , , , , , | 2 Comments »

The Membership Practice: What are the benefits for the practitioner?

Posted by Marietta chiropractor on October 20, 2010

What are the benefits of The Membership Practice for the practitioner?

  • Revenue stability,
  • congruity of practice,
  • improved “compliance”,
  • better results,
  • eliminates “sales pitch” aspect of your recommendations,
  • better planning,
  • no insurance paperwork or hassle,
  • lower overhead,
  • simplifies practice,
  • increased credibility,
  • increases loyalty,
  • consumer friendly,
  • Principled.

What are some other benefits that you can think of?

Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Ethics, Finance, Health care, health insurance, Health Issues, Insurance, vaccination, wellness | Tagged: , , , , , , , , , , , | 2 Comments »