A Different Way

to look at Life, Health, Business and Politics

Posts Tagged ‘wholeness’

I’m a ChiropracTOR

Posted by Marietta chiropractor on April 20, 2011

I’m a chiropracTOR. My focus is on chiropracTIC and NOT on Medicine. Medicine has its own problems and kills lots of Americans every year. I DO get frustrated at how religious folks can be about their Medicine. Medicine is a Man-made contrivance and is subject to Man’s fallibility. At its core, chiropracTIC acknowledges a higher power in both the design and function of all living things. We don’t try to “fix” it. We just try to remove A barrier to its normal function.

Posted in Alternative health care, Blogroll, Chiropractic, Christianity, Health care, health insurance, Health Issues, Life, religion, self help, spirituality, wellness | Tagged: , , , , , , , , , , , , , | 1 Comment »

My Chiropractic Blue Ocean Strategy

Posted by Marietta chiropractor on May 3, 2010

One of my favorite business books is Blue Ocean Strategy by W. Chan Kim.  In the book, Kim relates marketing products to the competition for fish in the shallow waters near the shore.  You’ve got fishermen and predators churning the waters for a limited supply of easy prey.  So what happens is that competition is stiff and eventually the sharks begin to attack and prey on themselves.  However, as you go further out to deep waters (the blue ocean) the supply is plentiful and the competition almost non-existent.  My profession, chiropractic, is like that, too.

Business is alot like that, too.  Especially in my profession where we have somewhere between 50-60,000 chiropractors competing for 7-10% of the population who regularly use chiropractors for back pain and neuromuscular problems.  Further still, chiropractors (as a profession) has tried to fit itself within a traditional allopathic approach to healthcare, dependent on third party reimbursement systems like insurance, personal injury, Workman’s Compensation and Medicare/Medicaid.  In so doing, they ensured that their competition is expanded to orthopedists, neurologists, physical therapists and even massage therapists.  Needless to say, the waters get chummed up pretty badly leaving lots of wounded practitioners, causing many to leave the profession altogether.

However, chiropractic in its founding was not as much a specific cure for anything.  Instead, it’s power was in removing a major source of interference in the proper function of the nervous system, THE master control system for your entire body.  When this interference is reduced, you simply function better.  You perceive your environment more clearly.  Your body perceives itself better.  You function at a higher level in every aspect of your life.  When that happens, you’re healthier, happier and simply are living life closer to your God-given potential.

So from my perspective, by staying in the shallow water of back pain and neuromuscular conditions, chiropractors confine themselves to selling you based on your weakness instead of your power.  Their marketing strategies are designed more to scare you into their offices instead of inspiring you into your own health and personal power.  Fee systems are based on what your insurance company will pay, which in many cases includes added charges for a variety of outside modalities.  So instead of a fee system that allows you to include chiropractic care as part of a lifestyle choice for you and your family, you get billed as much as possible for the limited number of visits allowed by your insurance carrier.

In the chiropractic blue ocean, people seek out the chiropractor to help them and their family feel better, work better and live better.  Just like the long term benefits of exercise, you are healthier and feel better.  You no longer need to go to your MD as much simply because you don’t get sick or hurt nearly as often.  You don’t think twice about your regular visits to the chiropractor because it’s just part of what you do.  Further, this new strategy includes a fee system that is based on lifetime wellness care instead of short term crisis care.  Somewhat like your health club membership, it rewards you for regular use both in financial and health benefits.  In my office, that fee is an annual fee that is less than your typical out-of-pocket costs with a standard health insurance policy.

One of the prejudices some people have about us chiropractors is that we want you to keep coming for the rest of your life.  OF COURSE WE DO!  We want you to enjoy your life, ALL OF IT from now on!

One of my mentors often asked “What is your profession?  What do you profess?”  I profess wellness and wholeness.  My fees are merely an extension of my profession.  I am neither a medical doctor or physical therapist.  I AM a chiropractor that helps you get the most out of your life for the rest of your life.  There’s room out here in the deep water to swim and play without fear of being eaten by the sharks.  Come on out!



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Posted in Alternative health care, Blogroll, Business, Chiropractic, Economics, Entrepreneurs, Ethics, Finance, Fitness, Health care, health insurance, Health Issues, Insurance, wellness | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »

Healing Faith

Posted by Marietta chiropractor on March 14, 2008

The most powerful drug known to Mankind can’t be found in some exotic plant in the Rain Forest. Nor, is it a miracle of modern science. Nor, is it so expensive that only the rich can afford it.

In fact, the most powerful drug ever known is the sugar pill, the placebo. The efficacy, or effectiveness, of any drug is compared against the effects of the placebo. Only when it is shown that the new drug is better than nothing more than sugar (and a suggestion) is it approved for use on the consuming public. And, the great thing about the placebo is that it has NO side effects! And, it FREE!

Surely, it’s not the sugar in the pill that makes the placebo so powerful. Of course not. The power of the placebo is something already inside the patient. As much as “scientists” hate to admit it, the ingredient that makes the sugar pill so powerful is faith. Faith that the pill will actually work! Faith that healing is STILL available.

Several studies (“scientific” double blind studies) in recent years have shown that a doctor praying for his/her patients actually helps the patient heal faster and better than when no one prayed for the patient, at all. Other studies have shown that patients with a loving family and/or a strong spiritual life heal quicker and better, as well.

What is it about faith (or the “placebo effect”) that is so powerful? Is it simply hope? Or is there more? I believe it’s much more than mere hope. Hope implies that you’re not sure of a certain outcome, but willing to give it a try. OR, “I’ve tried everything else, so I might as well give this a try”. You might have some level of confidence in the science or technology behind a doctor’s recommendation. But, that’s about it.

Faith is much more. Faith is KNOWING that you will get the best outcome possible. So, you move forward with confidence that all the factors have aligned in your favor. When you ACT with faith and unwavering confidence, you improve your odds greatly.

BUT, there’s an essential element of faith that’s required to mobilize it in your healing, ACTION. It has been said that “Faith without action is dead”. I guess that says it all. By taking action toward your healing (or ANY objective for that matter) you exhibit your faith. When you take action, you’re actually telling your body to mobilize all its parts and mechanisms to do the job for which it was designed. You literally get out of the way and allow the mechanism to work.

This is not spiritual hocus pocus. Your body was designed for self-healing and self-repair. It KNOWS to rush blood to an injury. It KNOWS how and when to use the inflammatory response to begin the healing process. It KNOWS the right amount of what hormones and chemicals to dispense for ANY given situation. Unfortunately we often impede (or delay) our own healing many times with outside interventions.

Here’s the point. You were designed to be healthy, to heal and to be whole. Not using your faith is like trying to wash your car without using water or not taking your sponge out of its wrapper. You just make things harder for yourself.

So, how do you use your faith ACTIVELY? Pray for your healing. And when you pray, DON’T BEG! Ask, knowing that it already done. In other words, give thanks for the healing that you’ve already received just not yet revealed. Healing is a process. It takes time! Give it time! Then start doing the things you would do IF you were healed. Again, behave as you would were you already healed. Study health and healing. Understand the symptoms of healing. That’s right. There are symptoms that reveal that healing is taking place. Unfortunately, many of those symptoms are treated as signs of pathology. ow sad that the very signs of healing can be interpreted as just the opposite. Finally, rejoice. Celebrate in advance of the physical evidence of your healing. You’ll be amazed at how much better you feel simply by accepting your gift of healing.

In closing, I want to urge you to use your faith actively in all aspects of your life. You’ll be amazed at what you can accomplish merely by believing YOU CAN! You were designed to do and be greater than you’ve ever been allowed to believe you could be. I honestly believe that you were designed to imagine possibilities. And IF you can imagine it, you can have it. BUT, you MUST believe. And as has been said “Your faith has made you whole”.

May you prosper and be in good health!

Posted in Alternative health care, Blogroll, Chiropractic, Fitness, Health care, Health Issues, Life, motivational, self help, wellness | Tagged: , , , , , , , , , , , | 2 Comments »